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The Commercial Open Source Business Model
In an industry dedicated to improving customer relationships (CRM), it is interesting that proprietary software vendors spend between 50-70% of revenues convincing customers to buy their product (sales and marketing) and less than 10% of revenues actually making better products (engineering).
We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend
We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend
Commercial Open Source Resource Center
CRM Strategy: Running a Business on Commercial Open Source
Explore how the CRM industry is evolving through usuage of Commercial Open Source applications to drive top-line revenues while controlling costs. Learn how SugarCRM can provide your organization a better, more cost-effective solution for managing customer relationships.
Explore how the CRM industry is evolving through usuage of Commercial Open Source applications to drive top-line revenues while controlling costs. Learn how SugarCRM can provide your organization a better, more cost-effective solution for managing customer relationships.
CRM Strategy: Top Trends Driving CRM Innovation in 2009 and Beyond
Grab an analyst's take on the top trends influencing CRM in the next year and beyond. Also, hear how SugarCRM is keeping on top of the major developments in CRM, cloud computing, and social media in this informative discussion.
Grab an analyst's take on the top trends influencing CRM in the next year and beyond. Also, hear how SugarCRM is keeping on top of the major developments in CRM, cloud computing, and social media in this informative discussion.
What's New in Sugar
Learn about features in Sugar, including the new Mobile Studio, enhanced web services framework, password management, Dynamic Teams and Cloud Connectors.
Learn about features in Sugar, including the new Mobile Studio, enhanced web services framework, password management, Dynamic Teams and Cloud Connectors.
CRM Strategy: New Customers, New Thinking
This informative webcasts features a discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light explaining the changing role the customer is playing when it comes to next generation CRM processes.
This informative webcasts features a discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light explaining the changing role the customer is playing when it comes to next generation CRM processes.
CRM Strategy: Open Source and CRM: The Next Frontier
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. This recording focuses on open source CRM – its benefits and uses – and gives listeners some tips and tricks to making open source applications work for your organization.
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. This recording focuses on open source CRM – its benefits and uses – and gives listeners some tips and tricks to making open source applications work for your organization.
CRM Strategy: Impact of Wireless on CRM Adoption and the Social Customer
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
Commercial Open Source CRM Articles
6/29/2009
OSSCube First SugarCRM Gold and ALP Partner in India
OSSCube is a provider of global open source enterprise solutions for companies across a number of domains. The company also specializes in implementation, customization and support for SugarCRM.
OSSCube First SugarCRM Gold and ALP Partner in India
OSSCube is a provider of global open source enterprise solutions for companies across a number of domains. The company also specializes in implementation, customization and support for SugarCRM.
6/26/2009
SugarCRM Included In Open Source Study
You'll be relieved to know that there will not be a "religious war" with an open source community on one side and commercial proponents on the other, in Europe, according to IDC.
SugarCRM Included In Open Source Study
You'll be relieved to know that there will not be a "religious war" with an open source community on one side and commercial proponents on the other, in Europe, according to IDC.
6/17/2009
Companies Announce Success with Sugar Open Cloud
Sugar Open Cloud is the company's global on-demand computing platform allowing companies to manage SugarCRM and other applications and extensions.
Companies Announce Success with Sugar Open Cloud
Sugar Open Cloud is the company's global on-demand computing platform allowing companies to manage SugarCRM and other applications and extensions.
6/10/2009
Open Source CRM Expands Further Into Europe
Also across Europe, SugarCRM has realized over 1,000 deployments of Sugar Professional and Sugar Enterprise this month, and has over 70 value added resellers and strategic implementation partners.
Open Source CRM Expands Further Into Europe
Also across Europe, SugarCRM has realized over 1,000 deployments of Sugar Professional and Sugar Enterprise this month, and has over 70 value added resellers and strategic implementation partners.
6/1/2009
SugarCRM's Beta for Web Services Framework Released
CRM is "most valuable when customized for each business and integrated with other mission-critical systems," says Clint Oram, co-founder and vice president of product management of SugarCRM.
SugarCRM's Beta for Web Services Framework Released
CRM is "most valuable when customized for each business and integrated with other mission-critical systems," says Clint Oram, co-founder and vice president of product management of SugarCRM.
Open Source CRM Industry News
7/2/2009 1:32:18 PM
DEMO Conference Announces One Million Dollar Media Prize for DEMOfall 09
DEMO Conference Announces One Million Dollar Media Prize for DEMOfall 09
Open Source CRM Resources
Customer Case Studies
Customer Case Study: SugarCRM and Asterisk: Automating Support Processes
[Geeks on the Way]
[Geeks on the Way]
SugarCRM and Customer Case Study: Managing Sales During a Meltdown
[Bright House Networks, Digital Cable Company]
[Bright House Networks, Digital Cable Company]
Open Source in the Public Sector: How the State of Oregon Uses SugarCRM for Constituent Relationship Management
[State of Oregon]
[State of Oregon]