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The Commercial Open Source Business Model
In an industry dedicated to improving customer relationships (CRM), it is interesting that proprietary software vendors spend between 50-70% of revenues convincing customers to buy their product (sales and marketing) and less than 10% of revenues actually making better products (engineering).
We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend
We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend
Commercial Open Source Resource Center
CRM Strategy: Running a Business on Commercial Open Source
Explore how the CRM industry is evolving through usuage of Commercial Open Source applications to drive top-line revenues while controlling costs. Learn how SugarCRM can provide your organization a better, more cost-effective solution for managing customer relationships.
Explore how the CRM industry is evolving through usuage of Commercial Open Source applications to drive top-line revenues while controlling costs. Learn how SugarCRM can provide your organization a better, more cost-effective solution for managing customer relationships.
CRM Strategy: Top Trends Driving CRM Innovation in 2009 and Beyond
Grab an analyst's take on the top trends influencing CRM in the next year and beyond. Also, hear how SugarCRM is keeping on top of the major developments in CRM, cloud computing, and social media in this informative discussion.
Grab an analyst's take on the top trends influencing CRM in the next year and beyond. Also, hear how SugarCRM is keeping on top of the major developments in CRM, cloud computing, and social media in this informative discussion.
What's New in Sugar
Learn about features in Sugar, including the new Mobile Studio, enhanced web services framework, password management, Dynamic Teams and Cloud Connectors.
Learn about features in Sugar, including the new Mobile Studio, enhanced web services framework, password management, Dynamic Teams and Cloud Connectors.
CRM Strategy: New Customers, New Thinking
This informative webcasts features a discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light explaining the changing role the customer is playing when it comes to next generation CRM processes.
This informative webcasts features a discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light explaining the changing role the customer is playing when it comes to next generation CRM processes.
CRM Strategy: Open Source and CRM: The Next Frontier
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. This recording focuses on open source CRM – its benefits and uses – and gives listeners some tips and tricks to making open source applications work for your organization.
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. This recording focuses on open source CRM – its benefits and uses – and gives listeners some tips and tricks to making open source applications work for your organization.
CRM Strategy: Impact of Wireless on CRM Adoption and the Social Customer
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
Commercial Open Source CRM Articles
2/8/2010
Open Source CRM Provider Turns Newfoundland Call Center Successful: Case Study (Part 1)
Editor's Note: When a company announces a new client contract, the announcements that flood the press wires always talk about the new agreement and what's to expect going forward. But, how often do you hear about the success of a company's after a customer has used the system for a period of time? Not as often. So, when I came across a case study that reported how SugarCRM's open source CRM system transformed a company's operations, I had to report.
Open Source CRM Provider Turns Newfoundland Call Center Successful: Case Study (Part 1)
Editor's Note: When a company announces a new client contract, the announcements that flood the press wires always talk about the new agreement and what's to expect going forward. But, how often do you hear about the success of a company's after a customer has used the system for a period of time? Not as often. So, when I came across a case study that reported how SugarCRM's open source CRM system transformed a company's operations, I had to report.
2/1/2010
Open Source CRM Provider Discusses Evolution of Proprietary Software
For many, the future of open source software is still unknown. While it's used in many industries and environments, the economic crisis that was 2009 had an effect on the hopeful "boom" the new environment wanted to have.
Open Source CRM Provider Discusses Evolution of Proprietary Software
For many, the future of open source software is still unknown. While it's used in many industries and environments, the economic crisis that was 2009 had an effect on the hopeful "boom" the new environment wanted to have.
1/26/2010
Open Source CRM Provider to Host SugarCon 2010
After announcing the company's open source customer relationship management, or "CRM," Winter Tour, open source CRM provider SugarCRM, it seemed as if the software company was on a role just three weeks in to the New Year.
Open Source CRM Provider to Host SugarCon 2010
After announcing the company's open source customer relationship management, or "CRM," Winter Tour, open source CRM provider SugarCRM, it seemed as if the software company was on a role just three weeks in to the New Year.
1/26/2010
ALT-Invest Releases First Integration Between SugarCRM and MailChimp
It's here: ALT-Invest would like to introduce its product integrating open source customer relationship management, or "CRM," provider, SugarCRM and MailChimp: SugarChimp ListSync.
ALT-Invest Releases First Integration Between SugarCRM and MailChimp
It's here: ALT-Invest would like to introduce its product integrating open source customer relationship management, or "CRM," provider, SugarCRM and MailChimp: SugarChimp ListSync.
1/21/2010
Cloud and Mobile, SMBs, Could Lead IT Rebound for 2010
Here we go again with the "things will be better in 2010! Honest!" meme. Hey let's hope they're right. And this time, it's a mathematical possibility.
Cloud and Mobile, SMBs, Could Lead IT Rebound for 2010
Here we go again with the "things will be better in 2010! Honest!" meme. Hey let's hope they're right. And this time, it's a mathematical possibility.
Open Source CRM Industry News
2/9/2010 1:40:02 PM
Macworld 2010's New Era Kicks Off This Week at the Moscone Center
Macworld 2010's New Era Kicks Off This Week at the Moscone Center
2/9/2010 11:00:24 AM
MuleSoft Announces Cloudcat -- Enterprise Tomcat in the Cloud
MuleSoft Announces Cloudcat -- Enterprise Tomcat in the Cloud
2/9/2010 11:00:24 AM
MuleSoft Partners With GoGrid to Offer Cloudcat -- Enterprise Tomcat in the Cloud
MuleSoft Partners With GoGrid to Offer Cloudcat -- Enterprise Tomcat in the Cloud
Open Source CRM Resources
Customer Case Studies
Customer Case Study: SugarCRM and Asterisk: Automating Support Processes
[Geeks on the Way]
[Geeks on the Way]
SugarCRM and Customer Case Study: Managing Sales During a Meltdown
[Bright House Networks, Digital Cable Company]
[Bright House Networks, Digital Cable Company]
Open Source in the Public Sector: How the State of Oregon Uses SugarCRM for Constituent Relationship Management
[State of Oregon]
[State of Oregon]