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The Commercial Open Source Business Model
In an industry dedicated to improving customer relationships (CRM), it is interesting that proprietary software vendors spend between 50-70% of revenues convincing customers to buy their product (sales and marketing) and less than 10% of revenues actually making better products (engineering).
We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend
We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend
Commercial Open Source Resource Center
CRM Strategy: Running a Business on Commercial Open Source
Explore how the CRM industry is evolving through usuage of Commercial Open Source applications to drive top-line revenues while controlling costs. Learn how SugarCRM can provide your organization a better, more cost-effective solution for managing customer relationships.
Explore how the CRM industry is evolving through usuage of Commercial Open Source applications to drive top-line revenues while controlling costs. Learn how SugarCRM can provide your organization a better, more cost-effective solution for managing customer relationships.
CRM Strategy: Top Trends Driving CRM Innovation in 2009 and Beyond
Grab an analyst's take on the top trends influencing CRM in the next year and beyond. Also, hear how SugarCRM is keeping on top of the major developments in CRM, cloud computing, and social media in this informative discussion.
Grab an analyst's take on the top trends influencing CRM in the next year and beyond. Also, hear how SugarCRM is keeping on top of the major developments in CRM, cloud computing, and social media in this informative discussion.
What's New in Sugar
Learn about features in Sugar, including the new Mobile Studio, enhanced web services framework, password management, Dynamic Teams and Cloud Connectors.
Learn about features in Sugar, including the new Mobile Studio, enhanced web services framework, password management, Dynamic Teams and Cloud Connectors.
CRM Strategy: New Customers, New Thinking
This informative webcasts features a discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light explaining the changing role the customer is playing when it comes to next generation CRM processes.
This informative webcasts features a discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light explaining the changing role the customer is playing when it comes to next generation CRM processes.
CRM Strategy: Open Source and CRM: The Next Frontier
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. This recording focuses on open source CRM – its benefits and uses – and gives listeners some tips and tricks to making open source applications work for your organization.
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. This recording focuses on open source CRM – its benefits and uses – and gives listeners some tips and tricks to making open source applications work for your organization.
CRM Strategy: Impact of Wireless on CRM Adoption and the Social Customer
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
This is the second in a three part discussion with Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light.
Commercial Open Source CRM Articles
11/17/2009
Open Source Provider Appoints Larry Augustin as Full-Time CEO
SugarCRM, an open source CRM provider, has appointed Larry Augustin as the full-time Chief Executive Officer of the company. Since May 2009, Augustin has been serving the company as interim CEO, but has been part of the SugarCRM Board of Directors since 2005.
Open Source Provider Appoints Larry Augustin as Full-Time CEO
SugarCRM, an open source CRM provider, has appointed Larry Augustin as the full-time Chief Executive Officer of the company. Since May 2009, Augustin has been serving the company as interim CEO, but has been part of the SugarCRM Board of Directors since 2005.
11/11/2009
Open Source Provider and Cloud Computing to Make Possible Successful Combo
With over five million application downloads and over 500,000 users in 75 languages within the customer relationship management, or "CRM," industry, open source CRM provider, SugarCRM has solidified itself as a premier open source systems provider in the telecom world.
Open Source Provider and Cloud Computing to Make Possible Successful Combo
With over five million application downloads and over 500,000 users in 75 languages within the customer relationship management, or "CRM," industry, open source CRM provider, SugarCRM has solidified itself as a premier open source systems provider in the telecom world.
11/3/2009
Open Source Provider's CRM Systems Now Offered by Tata Communication to India Market
In efforts to expand the company's customer relationship management, or "CRM," software connections, open source CRM provider, SugarCRM has signed a partnership agreement with enterprise data services provider, Tata Communications.
Open Source Provider's CRM Systems Now Offered by Tata Communication to India Market
In efforts to expand the company's customer relationship management, or "CRM," software connections, open source CRM provider, SugarCRM has signed a partnership agreement with enterprise data services provider, Tata Communications.
10/26/2009
Open Source CRM Provider to Host Webinar on Selecting Cost Effective, Successful CRM System
In efforts to give its customers and other industry professionals the most up to date and accurate analysis of customer relationship management, or "CRM," news, open source CRM provider, SugarCRM will be sponsoring a Webinar to educate listeners on how less is more in the CRM world.
Open Source CRM Provider to Host Webinar on Selecting Cost Effective, Successful CRM System
In efforts to give its customers and other industry professionals the most up to date and accurate analysis of customer relationship management, or "CRM," news, open source CRM provider, SugarCRM will be sponsoring a Webinar to educate listeners on how less is more in the CRM world.
10/20/2009
SugarCRM and Open-Xchange Partner to Integrate CRM Data
Open source customer relationship management, or "CRM," provider SugarCRM and Germany-based Open-Xchange, an open source groupware provider have joined forces to integrate data from SugarCRM and Open-Xchange collaboration software.
SugarCRM and Open-Xchange Partner to Integrate CRM Data
Open source customer relationship management, or "CRM," provider SugarCRM and Germany-based Open-Xchange, an open source groupware provider have joined forces to integrate data from SugarCRM and Open-Xchange collaboration software.
Open Source CRM Industry News
11/19/2009 9:51:17 PM
Accenture Unveils Service-Oriented Architecture Platform
Accenture Unveils Service-Oriented Architecture Platform
11/19/2009 2:20:52 PM
DEMO Conferences Announce Call for Demonstrators for DEMO Spring2010
DEMO Conferences Announce Call for Demonstrators for DEMO Spring2010
Open Source CRM Resources
Customer Case Studies
Customer Case Study: SugarCRM and Asterisk: Automating Support Processes
[Geeks on the Way]
[Geeks on the Way]
SugarCRM and Customer Case Study: Managing Sales During a Meltdown
[Bright House Networks, Digital Cable Company]
[Bright House Networks, Digital Cable Company]
Open Source in the Public Sector: How the State of Oregon Uses SugarCRM for Constituent Relationship Management
[State of Oregon]
[State of Oregon]