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Alauras Intros New Online CRM Software
By David Sims, TMCnet Contributing Editor
According to the eCRMGuide, the company's Yellow Page CRM+ “initially focused on products for Yellow Page publishers, hence its name, but it now supports a variety of other print and online media.” The company’s Web site says its focus is “the advertising and publishing industries.”
Version 7.0 of Yellow Page CRM+ has improved reporting and eContract automation, according to company officials, as well as new customer service functionality and support for the Apple iPad. And while Version 7.0 will be offered without any price increase, according to eCRMGuide, “the iPad module will be offered at a slight premium.”
Richard Sloop, the company founder, said it’s "seeing a huge response for the iPad for business. We mostly service Yellow Page publishers with our software products, and the iPad solves several nagging issues they have struggled with for some time."
Sloop said the iPad is "still new, exciting, and that impact is [a] positive effect on the sales call. Our clients feel that the use of the iPad and the CRM together are creating additional efficiencies and speeding the sales process."
Alauras CEO Vladimir Miloserdov said "Version 7.0 is exceedingly flexible and can be used cross-platform with any publishing system utilizing contemporary databases." He claimed that "It's expected for Alauras to be among the first to enable the iPad for the yellow page industry, continuing to prove Alauras' commitment to innovation for industry at large."
Version 7.0 and the iPad module were scheduled to be available as of Monday August 18th with “deployments now being scheduled for September,” company officials say.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi