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Music for Customers On Hold? Why?

December 30, 2010

Yes, it’s bad enough having to sit on hold when you call a company. It’s even worse when they play bad music. Don’t they know that you’re already listening to your own music?

A good end-of-year piece at On Hold, Inc., runs down some of the better observations from customers of this curious practice.

“Due to the popularity of our daily rant from customers who are complaining (when will these companies listen up and treat their callers right?) and tweeting about poor on hold music, we will soon launch the official youronholdmusicsucks.com site,” company officials say. If that means posting more of these wisecracks, well, let’s hope it’s soon. Here are some of my own personal on-hold experiences:

On hold with Bank of America: Music skipping.

On hold with AT&T: They just gave me a reminder not to text and drive. On a side note: Vodafone (News - Alert) doesn’t have the best on hold music.

On hold with Citibank: Music from Sting playing – how appropriate!

On hold with Groupon: Dead silence.

On hold with UHaul: Elevator music playing.

On hold with my credit union: Since you just spent a couple million on rebranding, maybe you could try to license some on hold music?

On hold with Longhorn Steakhouse: Music not favorable. Hung up.  

On hold with Universal Casualty Insurance Company: On hold too long, lame music. Irritated.

On hold with Churchill Insurance: Same music on rotation.

On hold with Optus (News - Alert): Creepy music. I’m scared.

Finally, while on the phone with Acer, they put me on hold with music playing for 20 minutes.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Tammy Wolf

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Make Your Phone Bing

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