Officials of Phone (News - Alert) On-Hold Marketing Systems would like to remindbusinesses that it’s a sound marketing move, and it’s still not too late, to “provide phone on-hold messages and music” to reflect the Christmas season.
No doubt some would say the “holiday season,” but friends, how many Hanukkah songs do you know? Adam Sandler’s “The Hanukkah Song” and that dreidel song. Two.
“The calling public appreciates the demonstration of the holiday spirit,” officials of Phone On-Hold Marketing Systems thinks, adding that you can’t just keep playing “Jingle Bells” over and over: “The creative content of these seasonal messages must be professionally crafted to engage callers and the music should both suit the sponsoring company and be royalty-free.”
Pete Turpel, president of Phone On-Hold Marketing Systems, says, “The holidays are a warm, cheerful time for most people. For most companies, an on-hold phone marketing strategy that ties to the holidays can promote goodwill and improve sales. The key is to engage the caller and not sound like everyone else.”
Many companies mention Christmas shopping hours and hot sales items, but Turpel says “many also communicate professionally crafted messages from their employees or in other ways make the contact more personal.” In other words, if Santa is coming to your store with candy canes being given away, if your company is involved with food banks, if your business is a gift drop for disadvantaged children or anything like that, “tell the world. Tell your callers.”
Oh, and please heed this piece of advice from Turpel: Make certain the on-hold phone provider replaces the holiday messages as soon as the season ends. Such as January 2.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.Edited by Juliana Kenny