Even with the prevalence of the Internet, the good, old-fashioned telephone seems to remain as the most efficient method of getting assistance from a business or customer service line. Rather than scouring the Help section of a website, it’s usually preferable to just pick up the phone and speak directly to a representative regarding inquiries (or complaints, of course). And, it’s no secret that each call has an air of frustration to it due to the pending procedure that awaits the caller while on hold – the waiting, punching in of numbers, and answering of questions.
So, when your customers are calling into your business for assistance and are put on hold, it’s best they are faced with the attention they deserve, and you want to ensure that this call isn’t the last one your customers make. Advertel, Inc., is well-aware that telephone media is “America’s largest listening audience” and has branded its services to enhance the way clients are presented over the telephone by redesigning and refitting the pre-recorded portions of business telephone calls with caller-friendly, high-quality greetings – and we aren’t talking elevator music. With the dictum that “businesses can sound just as good on the telephone as they look over the Internet,” Advertel (News - Alert) strives to help its clients make a positive impression over the telephone, increase company revenues and keep an organization’s customers coming back for more.
Advertel is no stranger to “branding,” or synchronizing the look and feel of an organization across all forms of media. With the telephone as the primary form of customer contact – as it’s been dubbed as “the original Internet” -- Advertel’s telebranding process is unique in that it ensures services are consistent in all aspects, whether it’s the customer service representative who routes calls, a toll-free 24/7 help line or phone system hold button.
Telebranding, in essence, projects the company’s brand on its business phone. “Companies pay tens of thousands of dollars for that fancy new phone system, but have Ethel from accounting voice all of the options and say ‘thank you for holding.’ Companies should know better and customers deserve better,” said Advertel President and CEO Paul Beran.
Larger than radio, television, print, outdoor and the Internet, telephones provide “the largest, most perfectly targeted listening audience. Callers are primed to do business, right at that very moment, and they're literally under your nose,” according to company officials. Advertel aims to help businesses keep their customers satisfied, right from the very first call.
Tammy Wolf is a TMCnet copy editor. Previously she was assistant to the editor at The Darien Times, a weekly newspaper in Darien, Conn., where she edited submissions, did page layout and design and helped manage the newspaper's website. To read more of her articles, please visit her columnist page.
Edited by Tammy Wolf