Ever call the bank and get met with the worst Celine Dion song of all time? Does that greeting inspire irritation and flattened despair making your interaction with the customer service agent the worst ever? Advertel (News - Alert), a provider of on-hold advertisements for businesses reveals exactly how important it is to reach your customers while they are waiting on hold.

Paul Beran, CEO and president reminded us that “maintaining a positive public image is crucial as new business is negotiated—as well as through the continuing service of existing customers.”  Many businesses are unaware of the benefits of taking advantage of on-hold time. In order to effectively market a business through the on hold channel, Advertel has developed services to “telebrand” through media.

Beran stated, “Time callers spend on-hold presents an excellent branding and marketing opportunity.  It sets the tone of all inbound calls, and steers the perception these callers will receive, reminding them of the reasons why they chose to call your business in the first place.” While maintaining a positive public image and creating brand consistency among other things, Beran notes, “How professional a business sounds over the phone is a direct reflection on how successful it'll become.”

If you already have on-hold services, it is equally as important to have a system for measuring your telephone audience. Advertel’s ADS-ON (News - Alert)-HOLD product “can accurately predict the type and size of on-hold program needed to keep it sounding "fresh and new," even for frequent repeat callers,” according to Beran. The program is custom written for the business, accurately targeting the company’s customers. ADS-ON-HOLD allows for direct and pointed focus on the customer at hand.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny