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Click to Play: New Idea for On Hold Messages

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March 10, 2011

Click to Play: New Idea for On Hold Messages

By David Sims, TMCnet Contributing Editor


Recently Paul Beran, CEO of Advertel (News - Alert), discussed his company’s Advertelly product for on hold messages.


Imagine a customer on-line, checking out several new products for his project, Beran said. “He’s visited several websites so far, and they all seem to offer the same promises. But then he notices your company’s website. It’s got an interesting animated icon on their site that says ‘Tell Me More.’”

When the person clicks it, as Beran explains, “a small pop-up appears bearing your logo and short selection of audio clips. If the person’s uncertain of which one to select, after a few seconds, the first one starts to play. Then the second, and so on. But the fourth one addresses the customer’s hesitation to buy more closely than the others, and when clicked, immediately the one that was playing stops and the new selection starts.”

And as Beran says, “It all sounds so convincing that he clicks ‘Contact Us’ on the main site to make his purchase.”

This is AdverTELLY, which Beran explains as “an extension of your ADS-ON (News - Alert)-HOLD from Advertel. Each time we produce a new ADS-ON-HOLD production for you we’ll ask, would you like us to put some of these announcements on your website?”

The services can place customer testimonials, comments from somebody, details of the awards you’ve received -- “anything that might increase the comfort level of the would-be buyer.” It can focus on messages that convey an emotion such as joy, satisfaction, pleasure or confidence, since “after all, it’s hard to adequately convey these emotions with just the printed word.”

Beran explains the basic philosophy behind the company’s offerings: “Most businesses employ the use of telephone automation in their day-to-day operations to some extent. Perhaps you only use it after-hours. Don’t settle for sounding the same as everyone else. Make your caller experience a pleasurable and professional one right from the start. Let Advertel design your call flow and voice prompts with creativity and the caller perspective in mind.”


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Juliana Kenny







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