SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




On Hold Messages Provider Advertel Offers ADS-ON-FM

TMCnews


Featured Article


March 01, 2011

On Hold Messages Provider Advertel Offers ADS-ON-FM

By Susan J. Campbell, TMCnet Contributing Editor


Every individual calling into a company is a potential revenue source. If they aren’t currently a customer, they offer the potential to become a customer if they are satisfied with what the company has to offer. What better way to communicate what the company has to offer than through on hold messages?



The challenge here, of course, is that an individual has to actually call the company to hear this message. Imagine the possibilities if you could provide the same message on a radio station that thousands, or even hundreds of thousands, of people tune to out of sheer curiosity? This is the concept behind ADS-ON (News - Alert)-FM ®.

The ADS-ON-FM ® capability will broadcast a simulcast of your on hold messages without the “please hold” references and will help to persuade listeners to spontaneously drive into your store while they are in the neighborhood. How do you get them to tune in to begin with? You could offer a teaser on a billboard to get them to turn the knob and once they are listening, you can deliver your message.

 The ADS-ON-FM ® broadcast has a range of half a mile, or more, and provides the perfect marketing companion to the ADS-ON-HOLD ® for on hold messages. The former helps to virtually double the size of your listening audience with very little effort on your part. Advertel (News - Alert) does all of the work and you enjoy the increase in customer and revenue volumes.

Advertel is also not immune to leveraging specific times of year or events to extend greater marketing capacity to its clients through on hold messages. The company offered all subscribers access to the “Make Your Phone (News - Alert) Bing” campaign for the holidays, extending exclusive user-license to play the timeless holiday music favorites of Bing Crosby. 

Personal commentaries were also shared by Bing’s widow, Kathryn Crosby, and his daughter, Mary Crosby – known best to the world for shooting J.R. in the primetime hit series, Dallas. Throughout the playoffs and the Super Bowl, clients in the Pittsburgh area gained access to the popular Pittsburgh Steeler Fight Song for their on hold messages.

 While it may not have helped the Steelers to win the Super Bowl, clients still sounded great and promoted their offerings to Steeler fans. Advertel is definitely on the cutting-edge when it comes to on hold messages and offering the little extras that can make a difference with your clients. If you want to extend your message out beyond your phone system, Advertel is the right company to help with that as well, delivering the key branding capabilities you need to maximize your reach in the market.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny







Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

STAY CURRENT YOUR WAY

© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy