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Tips For Mobile VoIP App Providers & Android

TMCnews Featured Article


March 04, 2015

Tips For Mobile VoIP App Providers & Android

By Susan J. Campbell, TMCnet Contributing Editor


Understanding the best way to distribute information to the client base is critical for any company seeking to meet customer expectations. But the best intentions can sometimes lead to unforeseen problems. When mobile VoIP is offered to the customer base, they can enjoy a great experience, lower cost and streamlined communications. If the app isn’t downloaded correctly, however, that experience can quickly change.


Mobile VoIP provider, REVE Systems recently highlighted this problem in a blog, stressing that offering an Android (News - Alert) mobile VoIP app on a company website doesn’t do the user any good. In fact, it can quickly degrade the experience and make the app seem ineffective or flawed. This kind of situation only bodes well for the competition. To understand why this should be avoided, let’s take a look at REVE Systems’ advice.

Seems Easy Enough – it’s a natural reaction for many to comb through a provider’s website to try and find what they need. To ensure they do find it, providers will include the link for the download and everyone’s happy – at least at the beginning. In a perfect world where bugs don’t exist and technology doesn’t evolve, this solution would work. As this isn’t reality, a long-term strategy is needed, which requires a different approach to the download.

The Information Lacking – when customers download a mobile VoIP app from the provider’s website, they miss out on key information over time, including notification alerts for software upgrades. These upgrades are important as they remove bugs, eliminate compatibility issues and add features, improving the overall quality of the user experience.

Communication is Limited – providers have no way of knowing which users downloaded the app from their website and therefore cannot notify users when an upgrade is available. The user experience is degraded and the lower quality is quickly associated with the app itself. Users in this situation are much more likely to look to a competitor’s option, eroding the revenue potential the app brings to the table.

For these reasons alone, it’s imperative that customers always have access to the latest version of the mobile VoIP app. The best way to do so is to always direct customers to the respective app store for download. If a branded app is not available, the customer should be directed to the OEM brand’s page in the Google (News - Alert) Play store. The point is to deliver the best experience for the user. It may seem like offering a one-click download is great service, but in the end, it could drive the customer away.




Edited by Stefania Viscusi







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