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In recent research, Point Topic, a UK-based online resource for broadband communications services, predicted that VoIP market will turn into a $40 billion industry by 2015. One Stop Voice extended its support for the findings of the research.

One Stop Voice is a provider of low cost VoIP and Cloud Communications- as- a- Service (CCaaS) to companies throughout the country. The company is committed to providing the corporate offices and mobile work force with low cost alternative to traditional phone systems.

VoIP has emerged as the most cost-effective means of exchanging voice or video over IP network. The practice of white labeling, or reselling VoIP services, is steadily on the rise. One Stop Voice is one of the hosted VoIP service providers that strongly oppose the practice of white labeling or rebranding of VoIP services.  These companies are emphasizing the hidden risks of white labeling VoIP by taking a "buyer beware" approach.

“Companies are easily tempted to resell white label VoIP because they are led to believe that this will help them to stay competitive and retain customers. While a quick path to offering VoIP can seem enticing, company decision-makers need to realize that there are other key – and critical -- factors to consider before jumping onto the white label VoIP bandwagon,” One Stop Voice CEO, Joshua Simon commented in a statement.

The Point Topic report emphasizes certain issues relating to white labeling of VoIP services. 

The report pointed out that by reselling VoIP services, the service providers may find themselves in a position of disadvantage. If it fails to effectively tailor a product or service to meet an existing customer's unique needs, rather than retaining the customer, the company may lose them due to lack of flexibility and potentially inadequate service.

Lack of control is another disadvantage of reselling VoIP services. When issues arise, companies want to provide their customers with immediate answers. White labeling can confuse the protocol, leaving all parties in a dilemma about what course of action should be taken.  It can be unclear who is ultimately accountable to correct changes and implement the necessary improvements. This often leads to unnecessary expenses

According to the report, inconsistencies can surface due to the practice of while labeling. Involving a third-party presents a greater risk for inconsistencies and may complicate rather than enhance the customer's experience. Companies need to anticipate and prepare for inconsistencies the customer may experience due to a white labeling "hand off."

The research said that hidden costs are prevalent with VoIP white labeling. Sales hours often get replaced by hours devoted to technical support and issues resolution.

Then, white labeling attaches heavy legal liabilities. Companies can find themselves at risk for violating their contractual obligations if the partner doesn't hold up their end of the agreement. Ultimately one's own company carries the legal and financial risk.

Few months back, One Stop Voice appointed Greg L. Smith as its new VP of Sales. Smith joins One Stop Voice after tenures at Integra Telecom (News - Alert), 1Wire Communications and City Communications Integrated.

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