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Frost & Sullivan, in its recent research report on key Western Europe mobile groups, has illustrated increased data demand as a main reason for increased data revenue stream for big shot mobile network operators in Western Europe. Presenting a strong insight of industry’s trends of the industry in Western Europe, the report clearly says that penetration of the smart phone and other high-end devices has led to an increase in data demand from the customers.

"This increasingly constant demand for data has led large Western Europe mobile groups such as Deutsche Telekom - T-Mobile, France Telecom (News - Alert) - Orange, Telefonica, and Vodafone Group to show signs of improvement with expected fourth quarter earnings in 2010," notes Maggie Sin Ying Luk, research analyst for Frost & Sullivan (News - Alert) Europe, Telecommunications Research Team, in a press release. "With growing mobile penetration, mobile groups are facing an intensely price competitive and regulated environment. In order to generate a diversified income stream, expanding geographic operations from Europe, particularly to attractive emerging markets, becomes one of the market trends."

She added, "Most mobile groups aim to develop and introduce new services to consumers and business customers."

The mobile networks have already set their sights on Indian, European and African markets. According to France Telecom – Orange (News - Alert), it wants to generate 500 million Euros from cloud computing services by 2015. On the other hand, Vodafone is planning to focus on Europe, Africa and India markets, where it plans to offer develop new services and corporate segments.

"Strategies must be developed to monetize the data traffic in order to solidify the sustainability of telecommunications services providers and operators," concludes Saverio Romeo, senior industry analyst for Frost & Sullivan Europe, Telecommunications Research Team.

Through its informative surveys and researches, Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. A recent Frost & Sullivan survey on consumer preferences for smartphone applications (apps) and usage within cars reveals that unlike the general perception that awareness and usage of such apps is soaring, actual awareness among European car owners is very moderate and daily usage is, in fact, low.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell