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Mobile VoIP: Solving the Most Common Problems for MVNOs

TMCnews Featured Article


November 24, 2010

Mobile VoIP: Solving the Most Common Problems for MVNOs

By David Sims, TMCnet Contributing Editor


You’re a voice mobile virtual network operator. As such, do you find your marketing campaigns delivering customers who always remember your Carrier Access (News - Alert) Code (Prefix)? Do your customers always use your Carrier Access Code to make International long distance calls? Is your cost of customer acquisition and retention something to be proud of?


If not, well, you have a friend: “We understand that as a MVNO, it's always a challenge to ensure that your target audience remembers your Carrier Access Code and that they prefix the same before their destination number while making long distance calls,” said officials of Reve Systems (News - Alert).

In fact, that’s why the vendor introduced iTel MVNO Smart, a mobile application specially designed for end users of MVNO service providers. It’s described by company officials as easy to use, and end users can download it from your website and install it on their mobile phones.

Then after installing the application they can start making calls the way they call from their mobile phones. The iTel MVNO Smart simply detects the long distance calls and automatically prefixes your Carrier Access Code with the destination number, thereby ensuring that the call is routed through your network.

With this system, end users do not need to remember your Carrier Access Code or enter the same, since iTel MVNO smart automatically detects calls that need to go through your Carrier Access Code route and adds the prefix to destination number. And for end users, making calls becomes as easy as making a regular call from their mobile handset.

As an MVNO you benefit from higher customer satisfaction; “your customers will love this experience,” Reve Systems (News - Alert) officials said. Marketing costs are reduced since there is only a one time acquisition cost for you, “and then a lifetime value of calls on your network.”

And there’s increased revenue, since you ensure that all long distance calls get automatically routed on your network.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jaclyn Allard







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