Verizon has unveiled plans to launch a mobile video streaming application, named Viewdini, later this month as the mobile provider looks to increase usage on its mobile network and boost revenue from data services like mobile video, for which customers get charged on a metered basis.

Customers will be able to use the Viewdini app to search for and view content from services they subscribe to such as Netflix, Comcast (News - Alert), Hulu Plus and mSpot. Viewdini will also add content from FiOS, Verizon’s own home TV service, soon after the initial launch.

The app will be free but reportedly downloads come out of customers’ Verizon Wireless (News - Alert) data allowances. Lately though, Verizon has been talking up the idea of reversing the mobile data business model, giving its customers unlimited access to any video or over-the-top content service so long as the owner of the service pays the carriage charges. Viewdini would fit perfectly with that model because video consumes enormous bandwidth relative to other services.

Verizon already had a video content delivery service with V CAST Videos, which had 14 categories of video content to choose from. Viewdini is built on the back of its new LTE (News - Alert) network.

Mobile device users are downloading more mobile video as these devices continue to improve and grow with features and reliability. Television is taking a back seat to online viewing, and according to a recent report from Sandvine, 27 percent of mobile video traffic is from YouTube (News - Alert) in North America.

YouTube is providing the largest single source for mobile video. Other mobile streaming services are provided by companies like Pandora (News - Alert) and Netflix. Mobile streaming traffic is poised to reach at least 60 percent by the year 2014. With that growth comes the increase of mobile advertising revenue, which reached $37.5 million in the U.S. in 2011.