The Vitality of Mobile Device Management in Retail and Hospitality
March 04, 2013
By Jamie Epstein
, TMCnet Web Editor
Businesses that fall within the retail and hospitality spaces share some common characteristics with companies throughout completely different verticals, like being required to deliver services that drive customer satisfaction, as well as building loyalty amongst their entire consumer base. Mobility is key to enabling everyone who wants to work while on-the-go just as they can while located in their physical office.
Yet, how can you ensure these users confidential information will remain fully protected at all times? Mobile device management of course, a next generation solution that will help ramp up ROI amongst organizations in addition to keeping data fully safeguarded 24/7.
California-based MobileIron is touted as allowing companies to become Mobile First. According to John Ponzo, CTO of mobile research for IBM (News - Alert), “Many customers are using mobile as a channel and business transformation needs to start internally on the back-end and then extend to the mobile experience. Companies also need to manage the data and have control."
Luckily, this mobile device management provider fully grasps the concept that mobile is a channel with the ability to totally transform processes and streamline overall operations in any sized company. Now just combine that with several key mobile device management benefits including securing business applications through an IT and end-user smart device offering, being able to work much more closely with staff to explore new revenue opportunities that fall in line with enhancing the guest experience, cutting down IT help desk expenses as well as adhering to state, regional and country-specific mandates; and you can be sure that both prospective and current customers will be blown away by their experience each and every time.
While recent statistics show that 1.2 billion smartphones will enter the market over the next five years and enterprise tablet adoption will increase by almost 50 percent each year, MDM has become extremely crucial to any firm looking to remain in business now, and in the future. The intuitive portfolio not only allows employees to access specific applications and websites in order to enhance efficiency within job-related tasks, but it also prohibits certain activities that could negatively impact the enterprise. And to be considered Mobile First, all screens from the desktop must be linked to the smartphone with set criterion for each and every device used—something MobileIron is capable of doing.
A few weeks ago in fact, MobileIron Version 5 Complete Enterprise Persona won Best Enterprise Mobile Service at the 18th Annual Global Mobile awards, held at the GSMA Mobile World Congress (News - Alert) in Barcelona. MobileIron V5 is touted as being the go-to platform for both managing and securing mobile apps and content across an entire enterprise.
Three features encompassed in its solution include: Docs@Work, AppConnect, and AppTunnel, all of which closely analyze apps, documents, e-mail attachments, and SharePoint to keep the native experience in tact while powering an ultra high level of protection.
Edited by Ashley Caputo