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Master Agent Featured Article
April 09, 2009
TBI, Microsoft Response Point, and Cbeyond Converge
By Jessica Kostek, TMCnet Channel Editor
Having recently been appointed a master agent for Microsoft’s (News - Alert) Response point, Telecom Brokerage, Inc has now formed a new partnership with Cbeyond, Inc. to focus on selling solutions featuring its BeyondVoice with SIPconnect and Microsoft Response Point, the software giant’s IP-PBX (News - Alert) system for small businesses.
TBI plans to offer this integrated solution through its network of 800 sub-agents. TBI subagents are eager to grow their revenue streams by reselling SIP Trunking solutions that feature Cbeyond (News - Alert) and Microsoft Response Point.
Microsoft’s Response Point is an affordable, technically advanced communications solution for small-business customers. “As a Certified Master Agent for Response Point, TBI is now able to provide Microsoft network solutions for SMB customers,” commented Geoffrey Shepstone, CEO of TBI.
“Microsoft’s entry into business communications is a strategic opportunity for the telecom industry. We have positioned TBI with Microsoft to maximize these benefits for our channel partners and their customers,” noted Shepstone.
“TBI provides our Response Point channel partners another important sourcing option,” said Rex Backman, Senior Product Manager, Microsoft. “TBI can be their single point of contact for all of their PSTN and SIP trunking needs in the U.S. and Canada.”
Cbeyond’s BeyondVoice with SIPconnect is pre-configured on the Microsoft Response Point IP based phone system and user interface which helps to simplify the installation for small businesses. Under the master agent agreement, all TBI sub-agents will now be able to provide a complete IP-based phone solution from two trusted providers.
Brad Linden, vice president and general manager of the indirect channel for Cbeyond, said that this partnership will expand the distribution of the company’s services and also allow more small businesses to benefit from Cbeyond’s portfolio of productivity-enhancing applications.
Geoffrey Shepstone, president of TBI, said that “Establishing a master agent agreement with Cbeyond enables our subagents to resell one of the industry’s leading providers of bundled communications and IT services. Cbeyond’s robust portfolio of services better equips our sub-agents to provide small businesses with applications that positively impact their bottom line.”
With TBI, the VAR can provide an entire Response Point solution, including network services, to the client with options that are tailored to their needs. In addition to the revenue from the sale of the Response Point system, TBI offers VARs an “Evergreen” residual revenue stream from network services.
TBI is renowned for the personal attention it gives to its channel partner agents. According to Ken Mercer, Senior Vice President of TBI, "We have a powerful management and commissions portal, a vast network of the most advanced global service providers, and the most agent-friendly ‘Evergreen’ contract in the industry. In addition, we offer an award-winning support team, ongoing training, and a professional commitment to provide our agents with unparalleled service."
Learn more about TBI by visiting their Website or check out their Master Agent channel here on TMCnet.
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.
Edited by Jessica Kostek
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