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In business, you can talk all you want about yourself, but it really helps when you’re recognized by your peers. That’s why a recent award for a leader in the Master Agent business carries so much prestige.

Master Agent leader Telarus (News - Alert) announced this week that it has been honored with an award for Channel Program of the Year in the 2016 Visionary Spotlight Awards.

According to the company, the annual Visionary Spotlight Awards from ChannelVision Magazine (News - Alert) and Beka Business Media recognize excellence in outstanding products, services and deployments across a broad range of communications technology categories, including voice, data networking, hosting, cloud services and managed services. “Winners offer channel partners a cornucopia of opportunities to boost their roles as trusted providers and business success,” ChannelVision said in making the announcement.

In a statement, it was noted that Telarus won for its technology innovation and adding value to the channel. “Finger-pointing is unfortunately rooted deeply in this industry and the end user tends to suffer unnecessarily as a result. Telarus alleviates this by increasing transparency by seeing how circuits are performing and making sure UC applications are going to work correctly in end user environments before anything is sold, the statement added.

“We feel honored by this recognition. We truly feel that our efforts in changing the game are starting to show their fruits,” said Adam Edwards, CEO of Telarus. “We see our partners winning more deals with the different conversations they are able to have now thanks to new additions like free circuit monitoring and free pre-sale hosted UC testing.”

ChannelVision noted that the winners of the 2016 Visionary Spotlight Awards showcase the best of the communications industry’s overall innovation efforts, capacity for future-thinking execution, and creativity.

“We congratulate and thank Telarus for its outstanding achievement in innovation in the communications industry, and for its dedication to channel partners and the indirect ecosystem,” said Berge Kaprelian, group publisher at Beka Business Media, parent company of ChannelVision. “We have created the Visionary Spotlight Awards program to highlight the rapid pace of evolution within the communications industry, and to give innovators and industry visionaries the opportunity to gain the exposure and recognition that they deserve. Telarus embodies these goals.”