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The cloud market is growing at an explosive rate because it is changing the way IT supply, composition and consumption is being driven. According to International Data Corporation (IDC (News - Alert)), the number of new cloud-based solutions will triple in the next four to five years, with a market value forecasted at hundreds of billions of dollars by 2020. One segment that is experiencing such a growth is cloud communications.

As a provider of unified cloud services for mid-market enterprises, PanTerra Networks is looking to increase its market share, and the new master distribution agreement it has entered with Bridgepointe Technologies, a master agent, will make its product line available to a wider customer base in the telecommunications and IP space.

Bridgepointe Technologies offers solutions from more than sixty service providers with a vendor-neutral approach for businesses without bias toward suppliers. This allows its customers to choose the company with the best solutions for their specific needs. The new arrangement will bring PanTerra’s (News - Alert) CloudUC, SmartBox and SentraCloud services to the growing cloud and communications portfolio of Bridgepointe.

"PanTerra’s portfolio of mature, ultra-secure cloud-based services will immediately address client requirements and fit well into our best-in-offerings vendor distribution model," said Gary Jacobs, VP of Channel Sales for Bridgepointe Technologies.

PanTerra's WorldSmart platform is a line of secure, ultra-reliable, future-proof unified cloud services designed to upgrade existing enterprise communications infrastructure or completely replace it.

The PanTerra UC solution has two tools that are key in today's communications ecosystem: SmartBox, an integrated file sync and share solution so companies can communicate and collaborate instantly with unlimited secure cloud storage, and SentraCloud Managed Service, which allows organizations to outsource three infrastructure services to the cloud -- unified communications, storage and mobility.

PanTerra delivers these services with its carrier-neutral datacenters. The centers have maintained over 99.999 percent CRI (News - Alert) reliability since 2009 across all cloud services to ensure the highest level of uptime for its customers.

"We’re excited to see what a focused master agent such as Bridgepointe can do with a truly differentiated solution such as ours," said Arthur Chang (News - Alert), CEO and President of PanTerra Networks.

Cloud services will be key to the IT industry's 3rd platform of growth, according to IDC. This will drive more solutions in the market place that will be created natively in the cloud without ever seeing on premises deployments.

As Eileen Smith, program manager at IDC Global Technology (News - Alert) and Research Group said: "This will reshape not only how companies operate their IT but also how they compete in their own industry. Technology suppliers will continue to see significant demand for their industry-specific solutions. It is important for these suppliers to develop strong customer-partner relationships with cloud/platform players to seize new opportunities"