Master Agent Featured Articles

Given how long wireless communications has been around, it’s doing rather well despite other technologies out there. Compared to fiber-to-the-home (FTTH) and other high-speed based services, wireless remains the top performer, at least according to market analysis from Zacks.  

As a whole, no other industry touches as many technology-related business sectors as telecommunications, which, by definition, encompasses not only the traditional areas of local and long-distance telephone service, but also advanced technology-based services including wireless communications, the Internet, fiber-optics and satellites. So, why is wireless doing so well? Let’s look at some numbers:

There were approximately 6.9 billion wireless service subscriptions worldwide as of mid-2014, according to the International Telecommunications Union (ITU). This is immense growth from about four billion at the end of 2008 and 1.41 billion in 2003.

We have 4G-LTE (News - Alert) to thank for this, as this is gaining strength in the market worldwide. Then there’s LTE cousin LTE-A (long term evolution advanced) which promises to be better than LTE due to large spectrum assets. Basically, it’s LTE on steroids.

Of course, when you think wireless, you think of consumer-driven subscription services. Beyond consumer devices, enterprises can look toward M2M (machine to machine) technology, POS (point of sale) services and other objects that can act as a mobile device vessel. The possibilities seem rather limitless, and it’s anyone’s guess when and where this is going to go, but the future is rather promising.

Can we expect service providers and manufacturers to constantly create and wow us with newer ways to communicate and connect? Most likely. It seems every day there is a new device to use (think iPhone (News - Alert) 6), and newer ways to use said devices.

Given the impressive and promising numbers, and given the market saturation of mobile devices and wireless technologies, how can providers compete in a crowded marketplace? Going down the master agency route is a good start.

Working with certain service providers can be frustrating for customers. When you work with a Master Agency, you often have access to better contracts, better rates, and better support. This especially comes into play when a customer issue arises. Telarus (News - Alert), a telecom company, follows a master agent model with great success.

Telarus provides its partners with marketing assistance, pricing tools, and a dedicated sales support team that will give participants the assistance necessary in closing big deals, even in a crowded market space.