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Convey Services has launched Convey Engage, a new cloud-based SaaS (News - Alert) solution designed to provide better engagement for channel sales organizations.

Convey Engage is a cloud-based Partner Management Platform that hosts and delivers content, training, promotions and events to improve communication between manufacturers and vendors and their distributors and brokers.

It allows suppliers to easily engage channel resellers with up-to-date product information and training by hosting product content and events from multiple vendors on a single managed site.

Convey Engage keeps distributors and brokers better informed to improve product sales and customer support.

A Convey Engage site is free to the master agent, and fully administered by Convey Services. Each site is supported by small monthly vendor contributions and site advertising.

“Convey Engage improves sales effectiveness by consolidating vendor content, training, promotions and events into a single location, making it convenient for agents and distributors to access,” said Carolyn Bradfield, CEO of Convey Services, in a statement.

Bradfield said that the telecommunications master agent market has been a perfect proving ground for Convey Engage. 

He said that in this market, technology has made a dramatic shift to cloud-based applications and managed IT services in a very short period of time. Independent telecommunications agents need more industry knowledge to stay current with trends and keep pace with ever-changing offerings.

“Convey Engage provides a one-stop location to connect and train all agents within a channel sales group, without any cost to the master agent or distributor,” said Bradfield.

Convey Engage was first implemented with Chicago-based X4 Solutions -- a top tier telecommunications master agent organization with more than 500 sales partners across the country -- in 2012 as the X4 Knowledgebase.

“We launched the Knowledgebase using Convey Engage so our vendors could more effectively engage with sales partners,” said Curt Allen, president of X4 Solutions.

Allen said that vendors provide enhanced training, industry intelligence and product updates, which are invaluable in educating the company’s sales partners.

“Our goal is to promote, educate and reward agents by providing them with extensive industry and product knowledge. The X4 Knowledgebase helps our team generate more incremental revenue by becoming a trusted advisor for their customers,” he said.