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In the rapidly changing world of telecommunications, it can be a challenge to determine the best solution to fit the needs of your organization. Vendors will come out of the woodwork to offer the latest and greatest, but how can you be sure you’re getting what you need at the best value? If you can’t answer the question, it’s likely you need the help of a master agent. For NewCloud Networks, master agent WTG has just been added to the channel network mix.

According to a press release from NewCloud Networks, a Denver-based Cloud Computing and Communications provider, World Telecom Group (News - Alert) (WTG), known for its master agent positioning, has been added to the NewCloud Networks Channel Partner Network. With this partnership, the two companies will both benefit as WTG offers New Cloud services to customers throughout the network.

“At a time when Cloud has become the focus of our industry, we have realized that engineering is the key to Cloud Services. We knew we needed to partner with a company who has a strong engineering background, and NewCloud Networks is just that,” said Vince Bradley, CEO of WTG, in the press release. “Not only do they have the engineering experience necessary to deliver top of the line cloud services, they also have decades of experience in technology and well defined processes, products and pricing. We are very impressed with NewCloud and we’re excited to work with them in 2014 and beyond.”

NewCloud is planning a launch call in March to introduce WTG’s Agents to its portfolio of services. From there, the company will conduct weekly educational webinars for WTG agents to ensure they are kept abreast of the latest industry information, company products and best practices for selling solutions to the client base. The goal is to ensure agents are comfortable with these solutions to start the conversation so that NewCloud can be brought into the mix at the right time.

The partnership is sure to be a solid foundation for both companies. NewCloud Networks president Sam V. Kumar acknowledged that the success of the company’s products and services has been due in large part to the channel partners they have developed over the years. The fact that WTG is a known and respected master agent means a strong team of agents will contribute to a solid industry presence and continued growth for both companies.

Customers will also win in this situation as they’ll have greater access to solutions that better meet their specific needs. The master agent approach to consultative selling ensures the right solution is offered at the right time to the right company, increasing outcomes and securing customer satisfaction.