No matter what the product is, sales reps can benefit by learning everything they can about it. Companies across all industries are making considerable investments in training to ensure the individuals selling their products are knowledgeable. Axis Communications, a global provider of network video surveillance, is adding Sales Essentials, a one-day instructor-led training, to its Axis (News - Alert) Communications Academy curriculum in the US and Canada beginning on August 27.
IP video is becoming the preferred choice for surveillance because of the communications capabilities it provides in real time. Facilities using Axis IP video surveillance can monitor their assets from virtually anywhere around the world. The one day Sales Essential training will teach participants the best techniques to address many of the highlights of this technology for potential clients.
As with any training where there are many participants, it becomes a great opportunity for networking with other sales people. With participants coming from many different cities in North America these individuals will be able to use technology to be more efficient by sharing information and the commissions they make because of the collaborative effort.
Sales reps will understand how to use the sales cycles from beginning to end so they can secure repeat business by identifying solutions for the needs of the end customers in IP video surveillance. They will also develop skills in business strategies to increase sales using Axis partnerships, marketing, and technical support.
This all-around approach provides communication strategies focusing on the benefits network video provides to customers with resources such as Axis Channel Partners, pre-and post-sales supports, vertical market solutions, and the company's partner network ecosystem. Since 2005 more than 30,000 partners around the world have trained at Axis Communications (News - Alert) Academy, and the new training will provide more resources for sales people of different levels with knowledge and tools for providing prospects leads, secure sales, and best position products for better results.
"Our existing Axis Communications' Academy curriculum tackles the technical aspects of IP video through various courses that prepare partners to become Axis Certified Professionals,” said James Marcella, director of Technical Services, Axis Communications, Inc. “Today, they're well equipped to answer the 'how' behind network video. With Sales Essentials, we're arming our partners with the best information possible to answer, 'Why network video?'"
Edited by Rory J. Thompson