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In a testament to the fact that the master agent remains committed to delivering a deep, highly vetted solutions of options across the communications landscape to its agent partners, Telcombrokers (News - Alert) has recently added its 60th communications services provider to its portfolio as business demand for cloud services escalates.

"We have a continued strong focus on all of the traditional telco spaces, including CLEC services and MPLS, as well as our niche in the wholesale space, where we are a single source for wholesale voice and bandwidth," explained Nancy Ridge (News - Alert), vice president at Telcombrokers, in a statement.

For agents selling to today's digitally-enabled businesses, it is very important to have the right arrows in the quiver. This clearly means having the ability to layer in convergent, cloud-enabled services like mobile device management (MDM), Infrastructure-as-a-Service (IaaS), managed e-mail and messaging. Nevertheless, not all cloud services are created equal.

Ridge added that as the market matures, cloud service providers in particular are going through growth pains themselves yet they want to support their agents with a whole menu of the latest growth-category services. Thus, due diligence is carried out on every provider they bring on which also includes financials, strategic direction, leadership and most importantly, how the organization approaches working with agents. For the company, it is extremely important that the value that agents bring to the table is clearly understood.

The level of response and engagement that the channel delivers from a customer standpoint and the consultative nature of agents' sales process together allows Telcombrokers to provide breakthrough commissions to its agent partners.