Master Agent Featured Articles

The master agent fills an important role in connecting companies and solutions. The one that is able to set itself apart from the competition by creating more value for its partners and suppliers will be more likely to dominate the industry and designate itself as the standard in collaboration and solution fit. 

Triple-team support – Telarus offers each agent partner access to three people who are in place to support them and meet whatever need arises. A Support Manager helps with quotes, orders and even provisioning. A Channel Manager is available to help with business planning, marketing and strategy, while a VP of Sales is on hand to help with those large opportunities that need a customized or unique approach. In taking this three-pronged approach, agents have access to the flexibility they need to engage with the master agent on the level they feel most comfortable.

Project management – The director of Complex Accounts, Doug Miller, gives special attention to every deal over $10,000 that comes through Telarus, regardless of carrier. This added level of oversight is critical for agents selling into large accounts.   Botched installations are the Achilles’ heel of the agent channel, and are especially troubling for enterprise accounts which usually require a long sales cycle and a tremendous amount of effort to close. Mr. Miller and his team ensure this won’t happen to Telarus partners.

Commission accuracy -   Telarus wrote its own custom software to audit carrier commissions to ensure the accuracy of each transaction. Any inaccuracy is flagged to be researched by a team of accountants to ensure all agents are paid properly, every month. 

CRM – Each agent is provided with their own CRM, allowing them to manage the flow of their deals, accurately track orders, generate competitive quotes and prepare proposals. Carrier trouble tickets can also be created through the CRM platform, eliminating the need to pay for Salesforce or other more costly services. 

Ethics – This master agent has been in business for more than 10 years and has yet to miss or even be late on a single commission payment. Telarus prides itself on its reliability and financial stability and works to set the standard in the industry. 

As the competition continues to heat up in the telecommunications sector, the battle for leadership in the master agent space will intensify.  As Telarus has already demonstrated, more “value” will be required in order to keep pace with the leaders. The days of simple “order taking” or “sharing contracts” are numbered.