George Slater, a CRM and Internet marketer who offers CRM and Internet training, has set up an online training resource for Infusionsoft users.
For the majority of Infusionsoft users "good implementation and training is very often the difference between those users being considered hugely successful and many others where implementations just languish, never really show good return on investment and never realize their full potential," Slater says.
In an online interview recently he explained that to set up an initial CRM flow "you just have to do three things; attract highly-targeted prospects who sign up, contact these prospects with targeted offers and have an online system to convert the orders."
That "sounds really simple," he concedes, adding "It isn't. You need to have an exact receipt to follow, otherwise you'll be floundering about for months. That's why I set up www.infusioncrm.org, to help Infusionsoft users get there quickly."
The Infusionsoft CRM Training Course discusses "Best of The Best" CRM & Infusionsoft techniques, as well as ways to use the Application Program Interface to integrate different list building methods.
In late August, Infusionsoft was ranked 226th on the Inc. 500 list of the fastest-growing private companies in the U.S. The vendor debuted last year at 258th.
Infusionsoft was ranked the 10th fastest growing among software companies on the Inc. 500, as well the only marketing automation software provider to make the list. For companies hailing from Arizona, Infusionsoft ranked third highest in growth.
"Making the list the first time was a thrill, but getting on the Inc. 500 again and beating our debut ranking is even sweeter and cause for some celebration," said Clate Mask (News - Alert), president and CEO of Infusionsoft.
Two of the vendor's customers appearing on this year's Inc. 500 are ForeclosuresDaily.com based in Largo, Florida ranking 35th, and Options University based in Boca Raton, Florida, at No. 276.
The 2008 Inc. 500 list measures revenue growth from 2004 through 2007. To qualify, companies must be U.S.-based and privately held, independent as of Dec. 31, 2007, and have had at least $200,000 in revenue in 2004, and $2 million in 2007.
This summer, Infusionsoft announced that Jo Anne Ravielli joined the company as vice president of customer service and support. Ravielli is expected to "develop service tools, metrics and programs to ensure customer loyalty and positive customer experience" for customers, Infusionsoft officials say.
David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Eve Sullivan