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Marketing Software Featured Article


August 04, 2008

Infusionsoft Names 'Edge of Success' Contest Winner

By Eve Sullivan, TMCnet Editor


The software company Infusionsoft just brought one of its clients to the edge and now they are going to push them over it.
 
Infusionsoft recently named All About Spelling, a growing home-based business, the winner of its “Edge of Success” contest. The award, given for their entrepreneurial spirit and an inspiring entry, is Infusionsoft’s web-based marketing automation software free for one year and the guarantee to double the company’s sales in three months.

 
“We are so confident in our software that we wanted to prove that it can double sales of a small business in three months, guaranteed,” said Clate Mask (News - Alert), CEO of Infusionsoft. “The Edge of Success contest was our way of finding the most inspired small business, and All About Spelling is the epitome of entrepreneurship.”
 
Infusionsoft, a provider of marketing automation software for small businesses, touts it’s ability to close more sales from leads, get repeat sales from customers and grow clients’ business without increasing their staff. The company was looking for a small business willing to take on the software provider’s challenge.
 
All About Spelling is a comprehensive program based on proven strategies to teach spelling, using the most effective method possible. Located just outside of Eagle River, Wisconsin, the company is owned and operated by Greg and Marie Rippel. She creates and writes program materials, while he oversees the publishing and fulfillment side of the operation.
 
“This is a tremendous opportunity for a small business like ours,” Marie Rippel said. “We have already seen amazing results using Infusionsoft in just a few short weeks, and we are confident that sales will continue to grow.”
 
Infusionsoft implemented the marketing automation software for the Rippels in June 2008, and launched the application July 1. Since that day, All About Spelling has seen several record-breaking days of sales. As of July 28, All About Spelling has earned more in monthly revenue than in May and June combined.
 
All About Spelling has utilized Infusionsoft’s marketing automation software to capture leads, segment contact lists, communicate with customers on a consistent basis using customized email campaigns, and maximize profits using follow-up campaigns to up-sell products. All About Spelling will soon implement and launch Infusionsoft’s affiliate program, allowing another stream of revenue to add to their increasing sales numbers.
 
Before using Infusionsoft, Rippel says that prospects would visit the site, gather limited information and rarely return. Now, using Infusionsoft, prospects are entered into specific campaigns, resulting in a surge in sales and repeat business.
 
Infusionsoft is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business. For more information, visit www.infusionsoft.com.
 
Eve Sullivan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Eve’s articles, please visit her columnist page.


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