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Marketing Software Featured Article


April 30, 2008

Marketing Software Provider InfusionSoft Signs 5000th Customer

By Stefania Viscusi, Assignment Desk Editor


Marketing software provider Infusionsoft has announced it has signed on more than 5000 small business customers, offering their Infusionsoft software to help run their businesses and convert more leads, grow referrals and manage customer relationships.
 
InfusionSoft made this milestone announcement after signing on Studio 1ne, a graphic design and marketing services firm based in Middlesex, New Jersey as their 5000th customer.

Looking to grow their business more efficiently, Studio 1ne selected Infusionsoft to provide them with more efficient processes and to help them better utilize the Internet to attract new clients.
 
With InfusionSoft, founder Bill Gow and his team were able to improve their marketing process as well as better manage, test and tweak their campaigns.
 
"We wrestled with two time-consuming e-newsletter tools lacking A/B testing and adequate segmentation before discovering Infusionsoft," said Gow. "Now we easily create and test targeted marketing campaigns for ourselves, and for our preferred veterinary clients. Using Infusionsoft, it's now a snap to test, track and revise design and copy for individualized veterinary campaigns. And more importantly, our clients save money because the Automated Followup Technology tools inside Infusionsoft virtually guarantees a successful campaign."

The company notes that this same frustration faced by Studio 1ne can be found across many companies looking to move away from disparate, standalone software programs and as a result are increasingly making the switch to Infusionsoft. 

Other recent milestones achieved by the company include $9 million in venture capital funding and industry accolades including being named to the Inc 500 and Software Magazine’s Software 500. 
 
“We’ve been able to demonstrate that there is growing demand among small businesses for an affordable all-in-one sales, marketing and customer management solution that allows entrepreneurs to more easily leverage the internet to grow their businesses,” said Clate Mask (News - Alert), President and CEO of Infusionsoft.

“We’ll add thousands more entrepreneurs to the Infusionsoft family by year’s end, helping simplify their lives while growing their bottom lines. And that’s what gets me the most excited, revolutionizing the way small businesses drive and manage growth.” 

For more, check out the Marketing Software channel on TMCnet.
 
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.



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