Infusion Software (News - Alert) has strengthened and expanded its executive team with the addition of Adam Ross as vice president of business development. Ross will oversee all aspects of business development including channel partnerships and strategic alliances for Infusion Software.

The new vice president of business development will be responsible for leading the company’s overall business development initiatives. These efforts are expected to greatly increase the visibility of Infusion to trusted advisors, Infusion Certified Consultants, third-party independent software vendors, embedded software partners and key strategic alliances.

“We are thrilled to welcome Adam to Infusion’s senior management team,” said Clate Mask (News - Alert), president of Infusion Software in a statement.

Mask noted that Adam’s 15 years of software industry expertise clearly strengthen their leadership team, and will help them build out their partner programs to allow them to further reach and provide value to the millions of true small businesses in the U.S.

A proven leader with deep software industry roots, Ross was the vice president of channel for NetSuite (News - Alert) Inc., before joining Infusion. In his prior position he oversaw all aspects of Americas Channel strategy for NetSuite, Inc. Under his leadership, the Americas Channel division significantly increased revenue and increased the number of VAR’s selling the NetSuite product line.

Before serving at NetSuite, Ross was the National Sales Director for Best Software’s CRM division, where he oversaw all aspects of revenue production for the CRM division of the company. Ross’ Midas touch significantly increased revenue for the CRM sales while drastically reducing operating expenses.

According to Ross, Infusion is one of those rare companies that have the right combination to win. He said that while the management team is smart and aggressive, the company has a Web-based product that meets the needs of the true small business, and a market that everyone in software knows is deeply underserved.

“And they have the backing of a proven venture firm like Mohr Davidow. That’s a clear winning combination, and I look forward to helping drive the company’s growth,” he added.

Ross was one of the first 20 employees at Interact Commerce Corporation, SalesLogix’s parent prior to its' acquisition by The Sage Group PLC, known as Best Software in North America. He served as the Manager of Strategic Accounts prior to his National Sales Director role at Best Software where he focused on Fortune 1000 customers. Before holding this position, Ross was Director of Strategic Alliances with Sales Performance International, the makers of Solution Selling sales methodology based in Charlotte, North Carolina.

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Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.