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While 80% of small businesses fail within five years after starting, Infusionsoft is on a mission to turn that statistic upside down with Automated Follow-Up Technology that reduces the stress and pain faced by small business owners by automating their marketing, sales and customer management. Marketing Software ensures success while creating a steady stream of business.
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Marketing Software Featured Article


December 20, 2007

Top Reasons to Use Marketing Software

By Stefania Viscusi, Assignment Desk Editor


 
Marketing Software is important for businesses looking to build better relationships with their customers. With marketing software, businesses are able to offer better services and respond to the marketplace much more efficiently.
 
For small businesses, this is especially necessary as keeping costs low, while also attracting new customers, is key.
 
For this, Infusion Software (News - Alert) offers a web-hosted marketing software program, Infusion CRM that offers SMBs all the tools they need for follow-up marketing on and offline.
 
With these capabilities, Infusion CRM offers the small business owner the ability to focus on their business and frees them up to run a more organized and improved marketing operation.
 
An Infusion Software whitepaper "Top 10 Tips for Marketing Automation Online," highlights the key ways to achieve marketing automation online.
 
Here is a run down of the top 10:
 
1 .Share a vision with your customers and their goals--- By making the online shopping process a quick and easy one for customers, you can increase the chance they will buy.
 
2. Test, Measure and Tweak. Then Retest. -- Look to reports for information and make changes where needed to stay ahead.
 
3. Create Trust and provide a series of helpful communication touch points to send your prospective customers,- this will help increase the rate by which prospects are converted to customers.
 
4. Create an affiliate program that builds partner relationships—Offer support from the company in exchange for new customers and visibility across the web.
 
5. CRM and customer communications—Pick CRM software that integrates multiple costly systems

6. "Be" your customer-- Anticipate their questions and provide answers that are easily scannable on your web presence.

7. Decide on your most effective marketing channels online. Decide where you will find your customers and use the channels you think are most relevant.

8. Brand Yourself-- Pick colors fonts graphics etc. to entice customers and use on all communications.

9. Be in multiple places at once using Marketing Automation—this bring customers closer to the businesses with out added stress.

10. Deliver your best!—Compete with yourself and grow in multiple directions to stay ahead.
 
 
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users.
 
Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.



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