In today's highly competitive business world, cutting edge marketing strategies are important. To help businesses increase their effectiveness, reduce costs and pull ahead of the competition, there is marketing software.
For companies looking to increase their customer base, knowing the customer well, is vital.
Returning customers also bring additional value to businesses as selling to them is not only easier if they has a positive experience in the past, but also these customers will help businesses sell by referring new customers.
Keeping customers happy and knowing what they need involves good marketing.
With good marketing, "it will make your business so amazingly different, your customers will happily stand in line patiently waiting for the privilege of giving you money," according to Infusion Software's (News - Alert) "How to Create Happy Customers and Effortlessly Skyrocket your Income (Promoting with Testimonials)" Whitepaper.
According to the Whitepaper, a key to customer success and satisfaction is giving them what they want, whenever they want, and then some—especially if they are upset over a negative experience.
Also, to make income out of good services, Infusion stresses the importance of Testimonials. These are an especially important tool because as the Whitepaper notes, "what you say about me is much more believable than what I say about myself."
Along with this, there is also word of mouth referrals that can bring in a number of customers based on what others have to say about the company.
Most businesses fail to attain these valuable testimonials, as asking customers for them and knowing the right time to do so, can be tricky.
The Whitepaper points to the following four ways to build store testimonials:
- Use industry endorsements and /or respected experts
- Put together user groups
- Create a feedback form on your Website
- Help your clients to write the testimonial
To further create loyalty with customers, following up with them is also key. Marketing software offers the tools needed to do so efficiently and automatically.
When customers can trust the business and have a positive experience, they build relationships that last, and grow.
With marketing software, companies can improve all aspects of their marketing operations to achieve a greater return on their marketing investment.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users.
Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.
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