Lead management and telemarketing software provider VanillaSoft’s systems offer a no distraction desktop, an effective data management system that promotes productivity within a customer relationship management, or “CRM,” and a cost- and time effective auto dialer system.

Additionally, the company’s flexible data querying and logical branch scripting gives VanillaSoft users an added leg up in the competitive and progressive CRM and call center industries. 

VanillaSoft officials said that VanillaSoft’s contact management feature allows users to “slice and dice” all of the data within a company’s professional campaign as a way to maximize performance. 

“From the simplest query to the most complex, VanillaSoft allows you to quickly and easily query the leads in your campaigns based on contact information or the information that you have collected during calling,” company officials added. 

By completely centralizing data combined with the contact management systems powerful data-selection tools, a user can pull up loads that were contacted over two months previously to potential customers when the response was that the individual was not interested at the specific first contact time period.

Additionally with this information, system users can prioritize leads based on income, geography or likelihood to buy in order to properly assess where to focus on sales. This way, management can reassign scheduled appointments or callbacks to other sales agents with the click of a button, after properly evaluating priorities to delegate proper duties. 

With VanillaSoft’s logical branch scripting, a CRM sales agent is guided through the local, smart calls in order to lead to the repeatable, predictable results, company officials said. 

“VanillaSoft's scripting technology provides the intelligence to enable better results from each lead,” company officials said. “Salespeople feel secure knowing they have the tools to overcome the most common and difficult objections.”

Time management is also an added benefit for VanillaSoft’s scripting technology. Less time is spent gathering data and more time can be focused on making leads and securing contracts. Not only does scripting allow calls to gather appropriate information with a one-click data query, but callers can follow – and manage – the flow of the call based on answers derived from the scripting technology and customer interaction. 

On a more macro-basis, team-based scripting also adds flexibility in that scripts can be tailored based on an entire team of a potential customer. “This is particularly useful in multi-level sales processes, where a lead can be passed from one salesperson to another and the script can be individualized to correspond to the correct stage in the cycle,” company officials said.