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November 02, 2009

VanillaSoft Reseller Program Helps Members Expand Business and Increase ROI

By Kelly McGuire, TMCnet Editor


In addition to recognizing the need for a dynamic data management system and a user friendly auto dialer system to save time and money, lead management and telemarketing software provider VanillaSoft also recognized the need for an optional career path supplied by the company’s product portfolio.

Specifically, VanillaSoft’s VAR Alliance Program offers companies – or individuals – to resell or distribute VanillaSoft’s products as a way to expand reseller companies’ customer base.

“VanillaSoft recognizes that you and your company work hard to deliver the very best in products and services to your customer base,” company officials said. By participating in the VAR Alliance Program, customers can depend on a reseller to identify and deliver systems that make a significant different in their company’s operations. 

Additionally, by integrating VanillaSoft’s product to a company’s reseller portfolio, a company has the ability to offer a new way to deepen the relationship with customers, while simultaneously driving increase, improve bottom line and increasing ROI.

There are many professional abilities of becoming a VanillaSoft “Solution Provider,” company officials said, adding that – as a provider – individuals will have a technologically advanced, functional and simple to deploy – yet profitable – product. 

Included in the abilities a VAR Alliance Program provider has are the following:  

·         Accelerate a businesses' ROI by providing a premium lead management system elegantly delivered via a software as a service model 
·         Gain a competitive edge by partnering with VanillaSoft's trusted brand 
·         Expand service offering and positioning with customers and prospects by leveraging VanillaSoft's top rated service offering. 

While the different professional roads one can travel utilizing this business opportunity seem plentiful, it’s puzzling why someone would want to be a reseller through the program, versus working for a company itself that directly sells the products.

However, VanillaSoft officials answer this question by providing the multiple benefits of the program. 

“The goal of the VanillaSoft Alliance Program is to help you do what you do best: qualify and serve customers,” company officials said. “We provide you with the tools to help you expand your reach to existing customers and sell to new prospects.”

Not only do resellers have the experience and knowledge of the product, but involvement in the program also gives resellers other benefits, including:
 
·         Generous Commission Plan
·         Free account to demo product
·         Dedicated sales and technical support
·         Dedicated technical and training teams to get reseller started
·         The ability to be a referral partner or a reseller 

The best part of this opportunity: the ease in which an individual can start. VanillaSoft provides the user with the product training and introductions to the sales and technical teams, so a reseller can hit the ground running and start making sales.
 
 

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire


 

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