C3 (News - Alert) is a supplier of computer telephony platforms and associated applications. The company has been constantly evolving its product range to reflect market demands and customer requirements. Fusion is its IVR scripting tool that has helped its customers slash development time and to launch new services rapidly.

Unloc, which stands for Universal Language of Communication, specializes in vertical applications as service solutions that improve business processes within specific industry segments. The company is now the latest one to choose C3’s Fusion IVR Software to develop new services for its target markets in Real Estate, Education, Healthcare, Hospitality, Banking, Insurance and Retail.

Fusion is an IVR scripting tool that makes it possible to design advanced IVR services within minutes, using the intuitive drag and drop tool and extensive function (node) library to establish the call flow. It offers users the ability to operate from anywhere, create comprehensive node types that allow call flows to be defined quickly, lower operational costs, reuse elements from other services and develop and deploy new services.

As indicated, Unloc is currently using Hosted Fusion IVR to develop a unique self-service application for its customers in the U.K. real estate market, which will be rolled out to the United States, Australia, New Zealand, Singapore and Dubai.

“With Fusion IVR, it is easy to design advanced call applications and make changes to any existing services,” Anand Babu, product development manager at Unloc, said in a statement.

Fusion IVR is believed to help the company in getting its innovative applications to market quickly, ensuring that its clients always remain one step ahead of the competition.

“We are all praises for Fusion IVR, for its seamless integration with third party voice and SMS gateways. We will be recommending C3 and Fusion to our own clients for voice-based self-service,” Babu added.

Back in August 2012, C3 released Fusion IVR 1.4.0 of its intuitive call-handling platform. The update included a debugging application that functions entirely over the Internet through a user-friendly interface.