Survival in today's economic climate and competitive retail environment requires more than just low price and new products. So, to compete effectively, companies should be able to understand what the customer experience is all about.

Customer experience includes every point of contact at which the customer interacts with the business, product, or service. In order to improve customer experience, Angel, a provider of cloud-based Customer Experience (CX) solutions and division of MicroStrategy (News - Alert) Incorporated, recently introduced the Angel Cloud CTI Adaptor.

The Cloud CTI Adaptor helps business users to gain a real-time view into each customer interaction with the organization, enabling a deeper understanding of the customer and resulting in a more personalized customer experience.

Angel's Cloud CTI (News - Alert) Adaptor is a turnkey, Web-based solution that offers customer experience strategies and solutions to keep business users informed of their customer communications and what the customer wants and needs from each conversation. It is compatible with multiple operating systems and browsers and removes the need for a software-based adaptor. It enables business users to easily design, deploy and manage a customer.

"Customer experience is quickly becoming the biggest market differentiator for businesses, and we expect that it will only continue to grow in importance," said Dave Rennyson, president, Angel, in a statement. "Integrating Angel's Cloud CTI Adaptor creates a new level of customer transparency that empowers each business user to have an interaction that improves the customer relationship and their loyalty to the organization. This advanced understanding of the customer immediately enables more valuable customer support and a more personalized customer experience."

By deploying a screen pop of customer information embedded within Salesforce when a customer calls the organization, the Angel Cloud CTI Adaptor gives a comprehensive view of the customer that includes product history, preferences and past conversations.