Plum Voice: 10,000 Voice Apps Crafted on QuickFuse First Month Alone
August 04, 2010
By Anuradha Shukla
, TMCnet Contributor
Plum Voice, a specialist in automated telephony solutions that make use of IVR systems, has revealed that over 10,000 business users and developers have crafted voice applications on its QuickFuse cloud-telephony platform just thirty days after the platform was commercially released.
The QuickFuse platform was created with an eye towards bolstering the development and support of voice applications. Through its use, non-technical staff are able to administer software that automates phone calls through web browsers.
Since its launch, this solution has mostly been availed of by enterprises wishing to minimize expenses and investments in technical resources required to craft and run telephony systems. This popularity is attributed in part to the platform’s simple interface that lets users automate phone calls without also requiring putting up data-center infrastructure, writing code or developing competency in a programming language.
Business users and developers have crafted a wide range of applications on QuickFuse which range from simple call routing IVR solutions to sophisticated programs that make use of text-to-speech and speech recognition while integrating with back-office data. The value of the platform is rooted in users’ ability to quickly iterate voice apps through its cloning, versioning and sharing capacities, as well as the ability to visually map business logic and call flow.
Andy Kuan, Plum Voice CEO, said that many mainstream business users often find themselves in need of the capacity to quickly and easily create, modify and implement voice applications. However, not all of these users possess the ability or the competency to handle telecom-related APIs and languages, or are willing or able to make the investment necessary to do so.
Kuan said that the market is currently underserved by the current generation of voice development tools, which aim to make telephony simpler but do so by merely limiting features and not improving usability. The rapid rate of acceptance of QuickFuse in the market, Kuan said, shows that there indeed are many enterprises requiring full-featured voice platforms that are nevertheless easy to use and cost effective to boot.
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.
Edited by Juliana Kenny