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November 29, 2007

Espial Group and Avail Media Enter IPTV Partnership Agreement

By Susan J. Campbell, TMCnet Contributing Editor

Espial (News - Alert) Group Inc., a provider of IPTV middleware and applications, and Avail Media, a provider of content aggregation and IPTV (News - Alert) transport services, announced the signing of a sales agreement and strategic partnership.

Under the terms of the agreement, Avail Media will resell Espial’s Evo IPTV Service Platform to small and mid-sized operators in the North American market. The two companies also intend to jointly develop and share revenues for a range of new and differentiating IPTV applications expected to leverage the strengths of their respective technologies. 

Avail Media also revealed that nine North American services provider customers have already selected Espial’s Eco IPTV Service Platform as their middleware, pre-integrated with Avail Media’s managed video content services.

"We are pleased with Espial's Evo IPTV Service Platform which is open, flexible and carrier-grade. The Evo architecture allows us to seamlessly and rapidly integrate our access technologies and premium content," said Ramu Potarazu, Chief Executive Officer of Avail Media, in a Thursday statement.

Potarazu continued: "This means our customers can accelerate their time-to-market for deploying differentiated IPTV services with a premium quality of experience."

This partnership enables Espial and Avail Media to bring to market an integrated, turnkey IPTV solution that includes a large transport rights library of more than 220 channels from major national programmers such as ESPN (News - Alert), ABC, Disney, MTV Networks, Fox Networks and many others.

This premium content will be delivered over a proven and fully integrated end-to-end infrastructure powered by the Espial Evo IPTV Service Platform.

"The compelling value proposition of the turnkey solution made it an easy choice for us. The Avail Media-Espial pre-integrated solution allows us to deploy our IPTV service quickly and effectively," said Mike Woods, Prime Time Communications, VP of Operations, in Thursday’s statement.

Woods went on: "With Avail Media's extensive library of premium content and the sleek user interface enabled by Evo, we've enjoyed rapid customer uptake with a superior service. We are assured that our subscribers have access to the content they want over a robust, carrier-grade infrastructure."

The Evo IPTV Service Platform is Espial’s flagship and includes the carrier-grade Evo Server, Evo Client middleware, Evo Future-Proof Framework, and various applications including Evo EPG, Evo VOD, Evo Browser, and Evo DVR.

This service platform is positioned as being designed to better perform, more modular, scalable and cost-effective as an alternative to more monolithic solutions that are available on the market today.

"Avail Media's decision to license the Evo IPTV Service Platform and become our strategic reseller targeting small and mid-size service providers will accelerate adoption of IPTV in the US market," said Dave Williamson, Espial Vice President of Sales, in Thursday’s statement.

"The combination of Avail Media's extensive set of transport rights to premium SD, HD and audio channels with their proven capability to deploy and manage the service delivery infrastructure for an operator makes this an exciting partnership," Williamson concluded.

Initial projections for IPTV were not positive, leaving some industry players to believe that the opportunity in the market was dismal at best. Consumer demand and subsequent revenues from this bundled service have proven otherwise.

To effectively compete, service providers are now looking to vendors who can provide robust solutions that will deliver premium content in order to differentiate their services in the market. This partnership between Espial and Avail should do just that, providing significant benefit to all players.
 

Want to learn more about the topic covered in this article? Check out TMCnet’s White Paper Library, a collection of in-depth information on relevant topics affecting the IP communications industry. This information is free to registered users.

 
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com.


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