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IP Phone Maker - Smartphone Shipments in the First Quarter of 2010 Top 55 Million
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June 24, 2010
Smartphone Shipments in the First Quarter of 2010 Top 55 Million
By Hans Lewis, TMCnet Contributor
 
According to the latest data from ABI Research (News - Alert), more than 55 million smartphones shipped during the first quarter of 2010. The world's smartphone markets continued to build on their strong Q4-2009 performance in the first three months of 2010.

 
"Normally we would see a much greater decline in shipments in the first quarter; the fact that the drop was so relatively small highlights the continuing dynamic growth of the smartphone market," said Michael Morgan, senior analyst at ABI Research.
 
That represents a drop of about one million compared to 4Q-2009, but seasonal sales cycles always produce lower results in the first quarter of any year compared to the previous quarter.
 
Much of the fastest growth is being seen in markets previously little penetrated by expensive, cutting-edge smartphones. With new, less-expensive models becoming available, the global market is becoming much more diverse.
 
An example is provided by Nokia (News - Alert). Its shipments rose QoQ from 20.8 million to 21.5 million despite the usual quarterly decline, building on an explosive last quarter of 2009 which saw the firm's smartphone shipments expand 25 percent, largely on the strength of its new models such as the "C" and "X" lines, which are really experience-focused, lower-cost smartphones that directly address those newer markets. Nokia has a history of success in lower-cost feature phone markets, but until recently its smartphone lineup was exclusively high-end.
 
"These are not 'iPhone (News - Alert)-killers'," said Morgan. "They're simpler, lower-end devices, not bleeding-edge top-of-the-line technologies, but they can still deliver satisfying social networking and other basic smartphone experiences."
 
iPhone shipments also rose slightly, from 8.7 to 8.8 million, partly on the back of strong performance in markets such as Japan and China.

Morgan said he believes that "the smartphone market as a whole was probably buoyed by improving first quarter holiday season demand from the Asia-Pacific region."

Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Marisa Torrieri
 
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