IP phone provider Yealink (News - Alert) had the opportunity to share its ideas, products and marketing goals with leading cloud communications companies at last month's Cloud Communication Alliance's quarterly conference in Amsterdam. 

Yealink collaborated with CCA organizers to make sure the event ran smoothly. Combining business with pleasure, in the form of sights such as beautiful waterways and the 17th century architecture of the Dutch Golden Age, seemed to be the right approach for the two-day meeting as Yealink reported positive feedback from many of those who attended the conference.

Yealink's presentation was quite popular and received strong interest regarding its new global business development and marketing strategy that reflects the outstanding value offered through the company's win-win partnership. Yealink offers its partners a range of affordable high performance products that are easy to install and use. Products include a range of IP phones, a IP video phone, DECT phone and expansion modules.

Wei Tang (News - Alert), vice president of business development and ITSP sales for Yearlink's North American market, said that the continuous enhancement of its telecommunication offerings falls in line with its desire to provide customers and business partners alike with high standards, attractively-priced products and high-quality technical services.

“This is our way of ensuring that our customers and our business partners enjoy great success in their own business,” Tang told guests at the conference.

Image courtesy of Yealink

At the conference, many major ITSPs and partners such as Voiceworks, Nfon and Leonid, spoke highly of the company which Yealink appreciated and noted on their website that they "were particularly honoured by their comment that Yealink is now perceived to be a leading global brand with an influence that rivals Polycom (News - Alert) (News - Alert)."

Yealink, which has over 60 distributors worldwide with customers in more than 140 countries, is currently the top 3 SIP Phone (News - Alert) Provider globally and the top 1 in EMEA.

The CCA conference was deemed to be both engaging and informative.

"There can be very few more successful ways of building up excellent business relationships, while also sharing valuable ideas, than open and extremely enjoyable face-to-face gatherings," Yealink stated. "We sincerely hope that the many friendships and valued new contacts that were established in Amsterdam lead to close bonds, strong worldwide partnerships and a better understanding of markets and products. Our overall aim is for increasing numbers of like-minded business users find it ever easier to communicate clearly and cost-effectively over long distances."