TMCnet LOGIN
Webinars
FOLLOW US
twitter.com
facebook.com
youtube.com
blog.snom.com
snom newsletterMarch 26, 2008
snom Incorporates Camrivox Software to Deliver CRM Telephony Integration for SMEs
By Tim Gray, TMCnet Web Editor
) phones and Camrivox (News - Alert) today announced that they have joined forces to provide a web-delivered CTI product for snom IP Phone users, both new and existing.Camrivox, a developer of CTI
software for CRM applications, expects through this partnership Computer Telephony Integration for On Demand CRM tools such as Salesforce.com (News - Alert) is now possible with snom IP Phones regardless of the PBX infrastructure used.“We are delighted to be working in partnership with snom,” said Malcolm Wood (News - Alert), CEO, Camrivox. “It is a great fit; we can bring our Salesforce Partner and Microsoft CRM status to snom and their partners.
Camrivox’s Flexor CTI (News - Alert) software loaded via the web onto the snom VoIP Phones will link to the users’ CRM and Outlook Applications driving it to provide click-to-dial, screen pop ups and on screen telephony control for improved customer retention and advanced business processes. The result is an increased ROI on the CRM tool investment.
snom will use Camrivox’s Flexor CTI software/ “snom connect” on its VoIP Phones as a simple and cost effective way to integrate CRM tools and Outlook. It will also allow their PBX interoperability Partners – hosted or premise based – to offer a VoIP CRM telephony solution to the channel partner without needing to complete any CRM interoperability requirements.
“This partnership makes it possible to turn snom phones into convergent work tools for sales people,” said Dr. Michael Knieling, Executive Vice President of Marketing and Sales for snom. “In cooperation with Camrivox we offer a comprehensive computer-telephony integration solution that provides a unique added-value to the customer deploying it in his enterprise and that ensures productivity at the highest level.”
Computer Telephony Integration (CTI) has, until now, traditionally relied upon a large investment in infrastructure, hardware and support staff. As a result, it has to date been limited to large organizations. However, unlike many Enterprise systems the Camrivox snom combination requires no additional servers for it to work.
”It now means that between us we can offer a simple and cost effective CTI upgrade to those millions of Salesforce.com customers currently limited to expensive and complex Enterprise telephony offerings,” Wood, CEO, Camrivox, said.
We believe this allows the SME to reap the rewards of their CRM tool investment at a fraction of the cost of a server based CTI solution”
Tim Gray is a Web Editor for TMCnet, covering news in the IP
communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
More IP Phones Feature Articles »
Related content you may also be interested in…
