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snom Launches IP Presence In Australia & New Zealand

TMCnews


TMCnews Featured Article


July 06, 2012

snom Launches IP Presence In Australia & New Zealand

By Steve Anderson, Contributing TMCnet Writer


snom technology has recently announced that its augmenting its worldwide sales presence by forming an alliance with Digital Techniques Limited. The resulting deal gives snom technology a Gold-level distribution partner in both Australia and New Zealand, a locale where snom technology hadn't previously had a presence.


The agreement allows Digital Techniques Pty Ltd to offer the full array of snom technology systems for sale in the New Zealand and Australian markets, including the broad array of SIP-driven IP-based communications systems like conference VoIP phones, desktop phones, IP PBX (News - Alert) systems and more.

Digital Techniques will even have access to snom technology's popular 3xx, 7xx and 8xx series devices. Originally incorporated in Sydney in 1992, Digital Techniques Limited has had a lot of opportunity to develop its particular slice of the digital and IP PBX markets, as evidenced by recent news of other companies like Kerio Technologies making their own partnership arrangements with Digital Techniques.

Dr. Michael Knieling, snom technology AG's (News - Alert) chief operating officer, went on to further explain the reasons behind bringing Digital Techniques Pty Ltd by saying: “Digital Techniques Limited earned status as a snom Gold distributor by consistently promoting sales of snom’s IP communications portfolio and meeting snom’s high standards for customer satisfaction. Digital Techniques Limited has played a crucial role establishing snom throughout Asia and we look forward to working with them to further expand snom’s footprint in Australia and New Zealand with our other certified distributor partners.”

Considering the rapid growth of the Asian market in general, and by extension the Australian / New Zealand corridor, any move into that market will no doubt prove valuable for snom technology. A move into the Asian markets is especially valuable considering the limited opportunities that Europe represents these days, and the comparative weakness of the North American markets. Comparatively untapped ground like Asia represents a good opportunity for snom technology, and with a growing focus on IP-based communications systems worldwide, it's looking like a very smart move in the offing for snom technology and Digital Techniques Limited alike.

snom is a GOLD sponsor of ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) is the premiere communications and technology event. Visit snom in booth #921. For more information on ITEXPO click here.




Edited by Stefanie Mosca







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