It may be the middle of winter here in the north east, but this week, Miami will be home to the ITEXPO (News - Alert) East. Amongst the many events going on at one of the largest technology and telecom conferences is learning how to be a VAR, or value added reseller, for IP phone systems provider, snom.

Value-added resellers play a prominent role in the tech industry, and may provide additional hardware, installation services, consulting, troubleshooting, or other related products or services. For snom, becoming a VAR means providing a portfolio of reliable IP phone systems and all its communications equipment, including from the snom 3xx and snom 8xx series desktop phones, as well as the snom ONE IP PBX (News - Alert).

Running from January 31-February 1, snom’s VAR training provides sales and integration techniques that can save installers time and increase profitability.

Being a VAR means bringing together the most appropriate products to create the best solution to fit customer’s needs. VARs that have true expertise in snom’s product line, as well as making the appropriate recommendations that address clients’ needs.

VARs benefit from a product that is high performance. Quality and thorough training ensures the best service to the end user, which means revenue for the VAR.

“This up close and personal training not only helps VARs understand the latest developments of our technology, but we work closely with our VARs to make sure we help them integrate our products into their portfolio in a way that makes the most sense, and profit, for them,” writes snom’s blog on the event.

Participants are expected to have an in-depth knowledge of TCP/IP, SIP, VoIP and telecommunication technologies, and it is preferable for candidates to have a basic knowledge of snom products. Training sessions are limited to 10 participants to each class.

For more information, register at snom’s VAR registration page. 

 snom is a Gold sponsor of ITEXPO East 2012. To be held Jan. 31- Feb. 3 at the Miami Beach Convention Center in Miami, Fla. ITEXPO is the world’s premier IP communications event. Visit snom in booth #512. For more information on ITEXPO registration click here.