Yealink (News - Alert) is an IP phone maker and provider of IP communications solutions. Over the years, it has continued to grow rapidly, leveraging its high-quality, competitively priced portfolio, global footprint, strong customer service and strategic tie-ups. Overall, with a high-quality yet cost-effective product portfolio, advanced technology, a good understanding of international customer needs and a large set of partners, Yealink has successfully established itself as one of the leading market brands in the IP desktop phone market.

Based on its recent analysis of the enterprise communications platforms and endpoints market, Frost & Sullivan (News - Alert) has awarded Yealink with the 2012 Global Frost & Sullivan Award for Growth Leadership, which recognizes the highest compound annual growth rate (CAGR) for the past three years.

Yealink showed a striking CAGR of 83 percent during 2009-2011 in its IP phone shipment, positioning it as one of the top SIP phone providers in the world, as well as a fierce competitor in the overall IP desktop phone market.

“Growing its SIP phone sales year over year, Yealink has achieved this leadership position due to successfully applying a best-bang-for-the-buck strategy, providing the highest ratio of value to cost, leveraging extensive customer international knowledge, and growing its partner relationships,” said Frost & Sullivan ICT Team Leader and Senior Industry Analyst Alaa Saayed, in a statement. “The company’s IP devices have gradually gained the reputation of high-quality endpoints that offer compelling functionality at a compelling price point.”

Among the top five SIP phone brands in the industry and the most popular Chinese brand in the Western world, Yealink offers three product lines: IP video phones, IP phones and USB phones. These devices not only match the top international requirements in terms of quality and features, but are also very competitively priced. Further, the company’s R&D department continuously introduces emerging technologies into the product lines.

Yealink offers a number of IP phones, including the SIP-T38G Color IP phone which is designed for flexible deployment options and lower cabling expenses, and offers a high-resolution TFT color display and clarity user interface. Another IP Phone (News - Alert) is the Enterprise HD IP Phone, representing the next-generation VoIP phone designed for the business user who needs rich telephony features, friendly user interface and superior voice quality. Its IP video phone, the VP530, is unified with audio, video and applications, creating an immersive, face-to-face experience over the network, empowering users to collaborate with each other like never before.

Yealink products also offer competitive functionality, such as TI chipset and TI voice engine, XML/LDAP phonebooks, auto-provisioning, Gigabit Ethernet ports, LCD color screens, touchscreen technologies and embedded video capabilities. The company also provides customized features and capabilities to meet the requirements for specific industries.“All functions and capabilities for these endpoints are easy to deploy and easy to use, which further contributes to the overall value proposition of Yealink’s solution,” noted Saayed. “The company supplements its go-to-market strategy with a fast and effective technical support.”

The company also providers unified communications, IP contact center and small and medium-sized business solutions, helping customers to improve their ability to communicate and collaborate with employees, partners and customers in the most effective way.

Yealink continuously strives to transfer its growing expertise as a leading endpoint vendor to its various partners and contacts across different regions. Furthermore, it has a strong focus on interoperability with different communication platform vendors. The company already has certifications issued by more than 80 international VoIP systems vendors, such as Asterisk, Avaya, BroadSoft and Genesys (News - Alert), and sells its precuts in more than 140 countries.

Other unique regional characteristics that the company seeks to address in product development and marketing strategies include telecommunication regulatory policies, security and safety requirements and compatibility with existing infrastructure.

“Its leadership position in the IP desktop phone market is proven by the company’s impressive growth rate in terms of IP phone shipment within the last three years,” concluded Saayed. “Yealink is well-positioned to leverage its strength to further expand in the enterprise segment.”

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