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Interwise Expands Business Focus in Canada

IP Conferencing and Collaboration

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June 01, 2006

Interwise Expands Business Focus in Canada

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Growing Use of Enterprise Conferencing North of the Border Drives Expansion
CAMBRIDGE, Mass. and MISSISSAUGA, Ontario – June 1, 2006 Interwise Inc., a provider of unlimited voice, Web and video conferencing solutions for the enterprise, today announced that Irene Nathan has joined the company as country manager for Canada to lead all business development and sales activities for that region. Nathan will expand Interwise’ direct sales and channel activities in Canada to support the growing demand for conferencing and collaboration products by enterprises, there.

"Irene brings more than 20 years experience creating loyal customers across a wide range of Canadian industries,” said John Donnelly III, VP sales and business development for the Americas at Interwise. "Her experience in enterprise sales, in developing key partner relationships and her knowledge of the conferencing and collaboration market will be invaluable as we grow our presence in Canada."

According to Gartner’s “Forecast: Web Conferencing and Team Collaboration Software, Worldwide, 2005-2005”, published June 6th 2005, the North American market is the strongest worldwide for Web conferencing and collaboration products, with revenues growing at more than 17%. Canada is forecasted to grow faster than the overall market.

This growth is fueled by a combination of increasing business needs for connecting distributed and mobile workforces and the growing demand for VoIP in enterprise network environments. This year, Interwise is already seeing more than 50% of its new business come from customers intending to deploy conferencing widely as a core enterprise business application.

"Interwise has a strong opportunity because of our ability to deliver voice, Web and video conferencing within a single, more economical product,” said Nathan “Our clients want to use information faster, make better decisions, act rapidly, build trust, offer responsive service, manage projects and save on travel expenses.  Helping Canadian businesses exploit how enterprise conferencing and collaboration can work for them is my role and I am very excited by the opportunity."

Interwise Connect integrates voice, Web and video conferencing within a single application for unlimited audio conferences, Web meetings, virtual classes, Webcasts, broadcasts and on-demand recordings. Deployed as a core business application to all employees, it improves the frequency, speed and quality of both internal and external business activities. It delivers strong cost and business ROI to companies with distributed and mobile workforces, customers and supply chains. Furthermore, its ability to make use of customers’ own networks lets companies securely reap the economic benefits of VoIP for conferencing, without having to engage in PBX and phone overhauls.

Prior to joining Interwise, Nathan was regional sales director (Canada) for Orchestria Corporation, the New York-based pioneer in stopping regulatory and corporate policy non-compliance in electronic communications. Nathan also held strategic sales positions with other global high-tech leaders including Computer Associates, SAS Institute, Mercury Interactive and Tektronix, and worked with key alliance partners like IBM (News - Alert), Deloitte and HP.
IP Conferencing and Collaboration





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