A new report from IDC (News - Alert) focused on European Vertical Markets and their adoption, familiarity and plans associated with IP Telephony over the next year, has uncovered that all vertical markets are finding benefit in the cost savings provided by VoIP.

 

While these benefits are widespread, the study found that adoption of IP Telephony has not yet reached a mass level - with 50 percent of organizations currently being familiar with IP telephony, but not adopting the solution.

 

'The business case for widespread adoption of IP telephony solutions is more present now than ever given the economic uncertainty that Western Europe is experiencing, which has forced companies across all vertical markets to adopt strong cost-control measures, including the need to reduce voice communication costs,” said Giacomo Laurini, senior research analyst, European Vertical Markets.

Eighty percent of companies in healthcare, transport and manufacturing are familiar with IP and its benefits, while only 60 percent of those in media, government, retail/whole sale, and utilities/gas are aware of VoIP.