BroadSoft (News - Alert), a technology partner of BroadConnect Telecom and an important contributor to the hosted phone system space, was recently honored for its BroadCloud PBX with the Unified Communications Excellence Award in TMC’s (News - Alert) INTERNET TELEPHONY magazine.
“It gives me great pleasure to grant a 2013 Unified Communications Excellence Award to BroadSoft for its innovative BroadCloud PBX and the team’s commitment to addressing the real needs of the marketplace,” said TMC CEO Rich Tehrani (News - Alert). “It’s inspiring to see such commitment to excellence and I look forward to many future innovations from BroadSoft.”
BroadCloud PBX offers a number of ready-made business processes, including generating quotes, processing orders and billing customers, as well as call control and UC services. Service providers can offer white-label services under their own brand to customers.
Call centers increasingly do more than just field service calls, so they need to be able to access and process information on customers and communicate with other employees and supervisors easily as part of their hosted phone system; hence, the need for cloud-based UC platforms like BroadCloud that businesses can implement quickly.
BroadSoft is obviously pleased with the announcement.
“Our service provider customers are seeking a faster route to market for their modern unified communication services, driven by the accelerated growth in demand by enterprises,” said Leslie Ferry (News - Alert), vice president of marketing at BroadSoft. “With minimal upfront capital expense, BroadCloud PBX is designed to enable our customers to offer a comprehensive UC solution, quickly and cost-effectively. We are honored its inventive capabilities and market impact have been recognized by TMC.”
If TMC’s endorsement wasn’t enough, Sprint also chose BroadWorks to power its 3G IP Multimedia Subsystem (News - Alert) (IMS) as it migrates to VoLTE.
The success of Broadsoft shows the power of white label solutions. Telecoms and other companies can bring new services to market, customized to their own needs, without having to develop any extra in-house resources. It’s similar to the way hardware companies can incorporate components from other companies into their own products.
Edited by Alisen Downey