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Consumers today prefer video calls as a way to convey special news and experiences to family and friends and enterprises are making use of the technology to enhance communications as well.

Comverse (News - Alert), a provider of telecom business solutions, reported that the market is experiencing a surge in both interest and readiness for IP videomail. The company is conducting trials of digital services and is also planning to implement solutions to accommodate the growth in demand for video calling and messaging.

Aashu Virmani, vice president of product management and product marketing at Comverse said, “IP videomail is part of the Comverse Evolved Communications Suite (ECS), whose IMS standards-based solutions for Mobile VoIP, RCS and IP Messaging support CSPs in the evolution of their services to IP and the digital era.”

The proliferation of 4G/LTE (News - Alert) implementation and smartphones, have driven the growth of video communications in North America. Previously, high bandwidth requirements of video calling and videomail were not satiated by 3G deployments. But the availability of 4G implementations from communication service providers (CSPs) is expected to fuel further growth in the industry.

Comverse is helping North American CSPs to leverage IP capabilities and existing voice and messaging services to augment the features of videomail and serve the needs of subscribers.

The company’s innovative product portfolio includes BSS, policy management (PCRF) and enforcement, and other digital services and is delivered in various ways including on-site, cloud, hosted/SaaS and as managed services.

Gartner (News - Alert) Research placed Comverse in its 2013 Magic Quadrant for integrated revenue and customer management (IRCM) for CSPs. Comverse was included as it has the necessary expertise, an aggressive market strategy, and the commitment to introduce new products as per market needs.