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Hosted PBX Featured Article
December 01, 2008
Century 21 Bridges Gaps with Thinking Phone Networks' Hosted PBX
By Jessica Kostek, TMCnet Channel Editor
Century 21, a nationwide real estate company with branches all over the U.S., found that in 2007 they needed to implement a solution that would tie all their communications systems to a common platform. The real estate company’s branches that needed to be re-vamped were located in the northeast and had been previously independent. Teams had their own phone system, data network, and operations.
Thinking Phone, a communications solutions software developer, states that Century 21’s “initial challenge was to connect all of these offices on a standardized communications infrastructure and centralize operational functions so they could be shared across the branch office locations.”
Century 21’s overall goal by management was to build a centralized set of services that would be functional and shared by all branch offices, creating economies of scale for their business.
During Century 21’s search for a solution, they found that although there were many available tools, there wasn’t a single company that could give them exactly what they needed. Then they discovered Thinking Phone Networks.
"We went looking for a partner that had expertise in data networking, telecommunications, and PBX (News - Alert) services. We were impressed right from the start with Thinking Phones ability to support all three types of requirements as a managed service," said George Patsio, group president, Century 21 Commonwealth.
According Thinking Phone’s website they used the Thinking Phone Networks C3 (News - Alert), including Connect, Voice, Call Center, and Analytics modules connecting a quality of service (QoS) enabled network. Branches share a common hosted IP PBX where all their users have physical or virtual extensions. Inbound calls are handled at a centralized call center then distributed to agents at the appropriate offices. The Analytics module now provides managers with the realtime and historical visibility into their customer communications that they need to manage their business.
"Our multi-location branch office environment is not easily served by traditional PBX technology. Thinking Phones C3 platform allowed us to connect all our branches to a common system which has improved out ability to communicate with customers, and reduce our overall expenses," Patsio stated.
Now, Century 21 branches “are empowered by the advanced voice feature set which helps them stay in better touch with their customers. The unified voicemail and web portal allow users to stay connected wherever they are, particularly when they are out of the office and using their cell phones. Plus, personal fax to email numbers means that they don’t have to be tethered to the office fax machine,” according to Thinking Phone.
Patsio agreed that, "By centralizing our data and communications infrastructure to the Thinking Phones C3 platform, we have dramatically improved operational efficiency and management visibility across our branches."
This shows that Thinking Phone Networks can provide communications solutions that are easy to use and install transitioning companies’ communications platforms effectively and painlessly.
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.
Edited by Michelle Robart
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