Continuing our discussion from last week, Manu Das, president and CEO of Soffront, major hosted CRM player brings to light some important efforts the company has made to not just stay afloat but succeed invariably in a fluctuating industry. He highlights the important features that are vital to any hosted CRM provider and how Soffront has stayed abreast of new industry developments and trends.

See the full interview below:

TMC (News - Alert): What kinds of systems does Soffront have in place in order to drive the best hosted CRM solutions?

MD: Powerful yet simple, Soffront CRM customization tools run deep into the system and allow you to make changes or build new components that are required as your business changes dynamically. A lot of systems allow form or workflow changes, but Soffront CRM in addition to the common options, and allows more comprehensive changes to the business logic layer that is critical to a successful implementation.

A powerful and flexible reporting framework that is a crucial step in achieving a better ROI from the system. Soffront provides visual tools to design and manage workflows. Other CRM systems such as Salesforce.com (News - Alert) or Microsoft Dynamics provide a data driven workflow process which is complicated to interpret and implement. We also include a true form designer tool that allows CRM administrators to layout screens per their needs. Other CRM systems such as Salesforce.com only allow two-column forms severely limiting the layout process and increasing the need to scroll vertically to view the complete form.  

TMC: What sets Soffront apart from other hosted CRM providers?

MD: Soffront CRM is a more complete suite than other CRM software. For example: Soffront CRM offers a true end-to-end system in terms of functionality for the SME market as it not only encompasses the traditional sales, marketing and support modules but also uniquely, offers a Product Defect Tracking and Project Management function that are beyond the scope of most CRM systems but is necessary for most customers. This ability offers a company, everything they need to be successful using a common platform. Even within the traditional modules, the email campaign component of the Marketing Automation module offers powerful campaign planning and execution features and offers comprehensive measurements of email campaign success. Automated emails to the sales reps, informing them of click-thru, ensure a proactive approach to sales follow ups and presents a very professional image of the company. The portal and knowledge management technologies further extend capabilities of Soffront CRM as a superlative solution.