I-Control Alliance has officially selected Soffront Software’s hosted CRM solutions to manage its customer relationship services, as revealed in a statement today. Soffront provides integrated hosted CRM solutions for small to medium-sized companies, and its technologies will facilitate I-Control Alliance’s policy management and compliance.

President of I-Control Alliance, Stephen Kelly stated, “This is a new company, so we were looking for a CRM software that could help us not only track and manage sales leads, teams, and customers, but to also aid us to manage projects and provide alerts. Additionally, we wanted a customer portal to provide customer access to asset information and a partner portal to add in the near future.”

I-Control Alliance reviewed several other hosted CRM providers including SugarCRM and Salesforce.com (News - Alert), but ultimately found that Soffront’s CRM is more geared toward smaller companies and would support the start-up’s operational needs.

Kelly added, “Many of [the other CRM vendors] were good for what they were designed for, but the software was limiting in customization and out of the box functions, too complex to use and train others, or the cost was excessive.”

Soffront’s solutions will give I-Control Alliance the ability to customize its business processes and workflows as they are identified. Vickie Pullen, a business consultant for I-Control Alliance stated, “We recognize the potential of Soffront CRM to provide the tools we need to manage complex business processes and provide exceptional service to our customers. The ability to customize Soffront to service different industry specific needs is a definite plus.”

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny