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Hosted CRM from CDC Software Helps Home Builders

TMCnews


TMCnews Featured Article


January 12, 2011

Hosted CRM from CDC Software Helps Home Builders

By Juliana Kenny, TMCnet Web Editor


The recently released Pivotal CRM 6.0 for Home Building and Real Estate is posed to assist single and multi-family home builders to manage the front office operations of their businesses.


A CRM solution from CDC Software Corporation, Pivotal CRM 6.0 for Home Building and Real Estate will also be useful for title and mortgage companies and commercial property managers. CDC Software (News - Alert) Corporation offers on-premise and cloud deployments for enterprises.

The company tailored this CRM solution to the home building industry for real estate businesses to better manage customer relationships from cradle to grave. The application is based on Microsoft (News - Alert).NET technology and operates on a CRM platform featuring task-based navigation, embedded Microsoft SharePoint applications, and an intelligent client user interface.

The solution allows for front office management, marketing automation, lead management, sales automation, option selections, contracting, and customer care. Without leaving the CRM system, users can better manage customer interaction using the reporting capabilities that are flexible enough so the business can customize the application to its operational needs.

Jason Rushforth, president of CDC Front Office business of CDC Software stated, “Pivotal CRM 6.0 for Home Building and Real Estate was specifically designed to address the key requirements for the real estate and home building markets.”

He added, “The solution offers superior usability, flexibility and advanced integration with Microsoft technologies that we believe will result in increased user adoption throughout a company’s workforce. Most importantly, this application provides the homebuilding and real estate markets with a CRM system that we believe will help users reduce costs, shorten their sales cycles, and increase productivity, while helping create customers for life.”

This new product from CDC Software is sure to make a significant impact in the productivity and efficiency of many a home building business.


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny








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