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Boston University Picks Blackbaud CRM to Support Development Activities
By Anshu Shrivastava, TMCnet Contributor
BU is a private urban research university. It offers undergraduate, graduate, and professional programs via its 17 schools and colleges and over 250 fields of study. The University has two primary campuses in the heart of Boston and programs around the world.
The University has approved a 10-year strategic plan focused on supporting and enhancing a world-class faculty that is dedicated to teaching and engaging in research, scholarship and their professions.
In order to implement this strategy, the University is expected to help its schools and colleges put in place the plan’s most critical elements that include professorships, scholarships, programmatic funding for all schools and colleges and funds to improve and enhance new facilities and renovations of existing buildings.
BU plans to use Blackbaud CRM to optimize operational, advancement, and donor and alumni relations activities to achieve these goals and to support its upcoming capital campaign.
Blackbaud CRM brings together disparate information -- annual and capital giving, gift planning, major giving, and alumni and parent systems -- across the various schools and programs within a university, said company officials.
Thanks to a single system of record that can be securely and efficiently shared, universities can turn their data into timely, actionable information, maximizing their advancement efforts, synchronizes campaigns across schools and programs, and strengthens relationships with alumni and other constituents.
“With Blackbaud CRM, we will now have one progressive solution that will help us better track and manage our relationships with Boston University alumni, prospects, and donors and strengthen funding opportunities for the University,” said Lisa Uglialoro, assistant vice president for advancement services at Boston University.
The company is partnering with Boston University to provide a development and alumni solution that will help the institution meet its goals today and in the future, said Marc Chardon, CEO at Blackbaud, adding that by shifting to a single supporter database and centralizing data and reporting, University staff will be able to streamline operations while better serving constituents.
Blackbaud CRM will enable BU to consolidate multiple, distributed databases into one system. Company officials said that this will allow efficient workflows, global reporting capabilities, customization and flexible integration with other BU software systems.
Additionally, the University will also leverage the solution to integrate crucial outreach efforts such as annual giving, tele-fundraising, events, multi-channel marketing campaigns and performance measurement.
Company officials said that the integrated system will be Web-delivered. It’ll empower end-users to gain a comprehensive view of constituents’ relationships so they can engage and better connect with students, alumni, and supporters, many of whom are dispersed nationally and internationally.
Additionally this month, Blackbaud announced that The Raiser’s Edge(i) now featuires The Blackbaud Giving Score, a new prospect research tool that helps nonprofits target and identify potential supporters, then engage and cultivate them into donors.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Juliana Kenny